Spclst, SEO bei Pella Corporation
Pella Corporation · Urbandale, Vereinigte Staaten Von Amerika · Hybrid
- Senior
- Optionales Büro in Urbandale
SEO Specialist
Urbandale, IA (hybrid)
Pella is seeking a strategic, data-driven, and curious SEO specialist to lead and scale our organic search strategy. This role will partner with internal and external stakeholders to manage and deliver cutting edge digital experiences.
As an SEO Specialist, this position will be responsible for driving the development and execution of comprehensive SEO strategies, enhancing visibility and performance across location-specific and national pages. This position will require in-depth understanding of SEO strategies, knowledge of multiple SEO analytic and tracking tools, and experience in creating reports to share with team members and senior leadership.
Key Responsibilities
Strategy & Execution
- Develop and implement a comprehensive SEO roadmap covering technical, content, and local SEO.
- Support content strategy through keyword targeting, internal linking, and scalable optimization frameworks.
- Set and track SEO performance goals in partnership with the Web Strategy Manager.
- Collaborate with internal and external partners to execute keyword research, competitive analysis, and content initiatives.
Measurement & Optimization
- Monitor local and national share-of-voice (SOV) performance.
- Use SEO tools and analytics platforms to generate reports and deliver actionable insights to stakeholders.
- Lead SEO testing and experimentation (e.g., title tags, meta descriptions, CTR, copy variants) for continuous improvement.
Search Landscape & Governance
- Stay current on algorithm updates, emerging technologies, and industry trends, including AI impacts.
- Develop and enforce SEO governance, standards, and documentation.
- Identify opportunities to automate SEO workflows and scale insights.
Skills & Experience
- Bachelor’s degree (B.A./B.S.) required.
- 5+ years of hands-on SEO experience with a proven track record of driving growth.
- Expertise in on-page, off-page, technical SEO, and content marketing best practices.
- Proficiency with tools like BrightEdge, Google Search Console, and GA4
- Familiarity with CMS platforms (e.g., Contentstack, Strapi) and basic HTML/CSS/JavaScript.
- Understanding of content strategy and editorial workflows.
- Experience with Agile project management methodologies.
- Strong collaboration, presentation, and reporting skills, including executive communication.
- Comfortable working in agile environments with evolving priorities.
Company
About Pella Corporation
As the #1 most-preferred national window and door brand by homeowners across the country, Pella Corporation leads the industry in innovation and design. Founded in 1925, today the Pella Family of Brands encompasses a robust product offering sold and installed through various channels. We are a growing, privately owned company with 20 manufacturing locations and over 10,000 team members in the U.S. and Canada. Pella is consistently recognized as a great place to work by Newsweek, Forbes and Glassdoor, having most recently been named to America’s Greatest Workplaces for Diversity by Newsweek in 2024, as well as Forbes' 2024 Best Employers for Women and Best-In-State Employer in Iowa. We have also received numerous accolades for innovation and design, including Fast Company’s Best Workplaces for Innovators in 2024 and Most Innovative Manufacturers for 2022 and 2023.
At Pella, our team cares deeply, learns continuously and achieves results that go beyond. We encourage creative thinking that seeks out and includes diverse perspectives. And we empower you to do the work you’re most proud of — that’s why we offer individualized talent development plans, cross-functional experiences and opportunities for career advancement through personal and professional development.
With talent just like you, we are imagining, building and fighting for a brighter future for generations to come. Ready to find a career that sparks your passion?
