Manager, Enterprise SEO bei Signet Jewelers

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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

The Manager of Search Engine Optimization (SEO) will lead the execution and optimization of SEO initiatives to drive traffic, visibility, and revenue growth across Signet Jewelers’ digital platforms. This role requires a strong understanding of both technical SEO and content strategies, along with the ability to influence and collaborate across departments. The Manager will oversee the work of an external SEO agency and partner closely with internal stakeholders—including development, content, and brand teams—to implement SEO best practices that support business goals.

Strategy

Develop and execute a best-in-class SEO strategy aligned with Signet Jewelers’ overall digital objectives. Identify opportunities for organic growth through technical audits, content development, and competitive analysis. Collaborate with cross-functional and cross-banner teams (Content, UX, Development, Analytics) to integrate SEO goals into broader marketing and business priorities. Stay current with industry trends and search algorithm updates, proactively adjusting strategies to maintain competitive advantage. Regularly report on SEO performance, insights, and actionable recommendations to key stakeholders.

Execution & Optimization

Conduct technical SEO audits and manage the implementation of optimizations such as site structure enhancements, crawlability improvements, and page speed upgrades. Oversee keyword research, on-page SEO efforts, and content recommendations to improve search rankings and user engagement. Collaborate with content and brand teams to ensure SEO alignment and identify opportunities for high-impact content creation. Leverage tools like Google Search Console, SEMRush, and BrightEdge to track performance, resolve issues, and refine strategy. Define and monitor KPIs to evaluate the impact of SEO efforts on organic traffic, conversions, and ROI.

Project & Partner Management

Serve as the day-to-day lead for Signet’s external SEO agency, ensuring alignment with strategic objectives, deliverable timelines, and performance expectations. Collaborate closely with internal technical teams, brand partners, and digital stakeholders to drive implementation of SEO initiatives. Facilitate effective communication and coordination across teams to ensure progress and transparency on SEO projects.

POSITION QUALIFICATIONS:

• Bachelor's degree in Marketing or a related field required
• 5+ years of hands-on SEO experience, including strategy development, technical SEO, and implementation
• Proficient in using SEO tools such as Google Search Console, SEMRush, BrightEdge, and Screaming Frog
• Strong analytical skills with experience in data reporting using Excel, Google Analytics, or similar platforms
• Technical understanding of HTML, CSS, JavaScript, and familiarity with various CMS platforms
• Expertise in keyword research, on-page optimization, and content marketing best practices
• Excellent verbal and written communication skills, with the ability to effectively present to executive stakeholders
• Preferred: Experience with Adobe Analytics, paid and organic search integration, and e-commerce/retail industry knowledge

BENEFITS AND PERKS:

• Comprehensive healthcare, dental, and vision insurance to keep you and your family covered

• Fertility Benefits, with a max of $15,000, for participants in the U.S. medical plans/prescription plans

• Generous 401(k) matching after just one year to help secure your financial future

• Ample paid time off, plus seven holidays to recharge and unwind

• Exclusive discounts on premium merchandise just for you

• Dynamic Learning & Development programs to support your growth

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