Marketing Manager | Dr. Wilkinson's Backyard Resort & Mineral Springs | Modus by PM Hotel Group bei Modus by PM Hotel Group

Dr. Wilkinson’s Backyard Resort and Mineral Springs in Calistoga is seeking a Marketing Manager to join our amazing crew! The Marketing Manager will play a key role in supporting and executing the marketing strategy for Dr. Wilkinson’s Backyard Resort and Mineral Springs. This individual will partner with the property team, PR agency, and digital/social agencies to bring brand initiatives to life across digital, traditional, and experiential platforms. This position requires strong knowledge of eCommerce and marketing principles in hospitality or comparable industries, with a focus on brand consistency, ideation, coordination, execution and reporting.

This is a full-time on-site, exempt position that reports to the General Manager. The salary range for this position is $75,000-$90,000.

Dr Wilkinson's

Dr. Wilkinson’s Backyard Resort and Mineral Springs is an iconic resort and spa destination located in the heart of the charming town of Calistoga, offering time-honored mud bath and spa treatments, healing mineral pool soaks, and the best of Calistoga right outside its doors. The transformed resort honors its iconic past while looking toward the future with a new mid-century inspired design, 50 completely refreshed guestrooms, a brand-new restaurant with indoor and outdoor seating, a completely re-imagined spa, and the same proven mud bath treatments first shared with the world over 65 years ago. Best-in-class yet playful and approachable, the spa will make the art of mud bathing accessible for all.

Who We Are

• Passionate – about hospitality and fostering an environment where associates will thrive.
• Culture driven – dedicated to respect, teamwork, an entrepreneurial spirit, and the drive to succeed.
• Unique - we encourage our associates to express themselves and their individual talents. We celebrate diversity and are committed to equity and inclusion.
• Innovators – we are a lifestyle hotel management company that is constantly evolving.  We are open-minded individuals who embrace change.
• A brand-new hotel with the opportunity to build something from the ground up.
• A growing team looking to expand with authentic and genuine individuals who recognize the importance of team engagement.
• A company that has a culture of promoting from within.
• Recognized as a Top Workplace in The Washington Post and Philadelphia Inquirer.

What You Will Be Doing

Strategic Marketing

• Work with the GM and CDFM in developing and executing comprehensive marketing strategies for the hotel, spa, and restaurant to differentiate the property, increase visibility, and grow market share. Provide local insights and on-property execution to ensure strategies align with guest needs and business goals.

Brand Management

• Ensure all on-property communications and activations reflect the established brand standards and direction provided by the GM and CDFM.
• Maintain brand consistency across signage, collateral, photography, and guest-facing materials.

Content Creation & Social Media

• Execute the content strategy and editorial calendars.
• Capture and curate photography/videography for social channels and marketing needs.
• Coordinate influencer and media visits in alignment with PR and Brand guidance.

Digital Marketing

• Manage the property’s content management system (CMS) to ensure accuracy of copy, photography, and promotions.
• Maintain property listings on third-party websites to reflect up-to-date branding, packages, and offers.

Paid Media & Performance Marketing

• Support execution of paid media campaigns.
• Provide tracking and reporting inputs to measure ROI and campaign performance.

CRM & Lifecycle Marketing

• Manage local guest databases and deploy email campaigns.
• Provide feedback and performance insights on property-level engagement.

Sales Collateral & Promotions

• Partner with the GM and property team to produce property-specific collateral, signage, and tactical promotions.
• Ensure timely and high-quality delivery of materials that support sales and property objectives.

Event Planning & Activations

• Support the conceptualization and on-site execution of experiential activations and brand events.
• Coordinate logistics with internal teams, partners, and vendors as directed.

Reporting & Analysis

• Provide property-level reporting and analysis to the GM and Corporate Support team on campaign performance, guest engagement, and ROI.
• Share actionable insights to help refine strategies.

Partnership Marketing

• Assist in developing and maintaining partnerships with local businesses, wineries, and tourism boards.
• Support cross-promotional activities and ensure alignment with Area Marketing guidance.

Special Projects

• Execute additional marketing initiatives and projects assigned by the Corporate Director of Field Marketing and General Manager.

What We’re Looking For

• Have a minimum of 2 years’ experience in marketing positions in the hospitality industry, with a basic knowledge of food and beverage as it relates to catering and social events preferred.
• Experience working with independent hotels.
• Requires a basic understanding of the operations of all departments in the hotel, and what role each department plays in group business.
• Demonstrate a track record of production in group sales.
• Have a track record of achieving and maintaining superior sales and revenue results at your hotel(s) and can articulate the underlying strategies that led to your achievements.
• Demonstrate thorough experience with professional selling skills: opening, probing, supporting, closing.
• Able to train and monitor the process of sending referrals, setting traces, and profiling accounts.
• Possess excellent communication and organizational skills.
• Have a thorough knowledge of the hospitality industry, have a strong financial background, sound administrative skills, well developed management skills, and have demonstrated ability to effectively lead.
• A passion for hospitality will be apparent from speaking with you; you naturally connect with colleagues and guests.
• Strong organizational skills, attention to detail, and an entrepreneurial spirit.
• The experience/knowledge of what a good piece of business looks like, as well as the ability to communicate and collaborate with the operations team so they know what our guests will be expecting.
• Ability to use the tools of our trade: computers, Hospitality CRM (Salesforce), databases, property management systems, and industry business intelligence tools (Agency360).
• Not afraid to get your hands dirty for the good of the team, and above all, you'll deliver results. 

What’s In It for You

• Competitive compensation package and incentive plan.
• Generous health, dental and vision insurance, plus 401K.
• Comprehensive onboarding and training plan to set you up for success.
• Coaching, feedback, and mentorship to develop yourself and your team.
• Personalized development plan to fit your individual role and career goals.
• Leadership courses to improve your personal and interpersonal effectiveness.
• Monthly fitness and transportation credits.
• Unlimited PTO and 9 paid holidays.
• Opportunities to volunteer and give back to our local communities.
• Paid Parental Leave.
• Tuition reimbursement opportunities – when you grow, we grow!

Non-Negotiables (Our Core Values)

• SERVE OTHERS.
• LIVE 360.
• BUILD A POSITIVE TEAM.
• COMMUNICATE.
• BE WILDLY PASSIONATE.
• TAKE OWNERSHIP.
• LEARN + INNOVATE.
• EMBRACE CHANGE

As part of an organizational culture that embraces change and progress, this job description does not seek to limit the tasks and responsibilities of the position. Rather, it acts as a springboard for future career and personal development within the property team and entire Modus Hotels’ community.

We are an equal opportunity employer. We actively respect the right of any qualified individual who performs to Modus standards to work. Discrimination based on gender, age, race, religion, national origin, marital status, sexual orientation, disability, or any other characteristic not related.

Modus by PM Hotel Group will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

This description is subject to change, at the sole discretion of the Company, and in no way creates an employment contract, implied or otherwise; each associate remains, at all times, an “at will” associate.

This position is primarily stationary; this will require moving less than 50% of the time.