Web & CRM Analyst bei Oner Active

Role: Web and CRM Analyst 

Reports into: Director of Digital Trade

Contract Type: Full Time, working 7.5 hours per day, 5 days per week

Location: Hybrid, working 3 days a week in our offices based in Old Street, London

About Us

Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It's about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.

To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don't wait for success; we create it through hard work and determination. When faced with challenges, we don't back down; instead, we break through barriers, recognising that true progress lies on the other side.

These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.

Our Purpose and Mission

We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life. 

Our Benefits

• 25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
• 5% employer match salary sacrifice pension scheme
• Generous Oner Active discount plus regular office sample sales
• Free Evolve You subscription
• Private Healthcare with Vitality including optical and dental 
• Monthly wellness allowance and team workout classes
• Start-up culture - the chance to learn and make a real impact
• Great employee events like our Summer party, Christmas party and team away days
• Healthy office snacks and fruit (plus a chocolate cupboard for a sweet treat for the balance)
• Dog friendly office

Our CRM and Digital Trading Teams:

The CRM and Digital Trading Teams at Oner Active sit at the heart of our customer engagement and growth strategy. We are a passionate, data-driven group dedicated to creating personalised, impactful customer experiences that drive loyalty and long-term growth. From optimising lifecycle journeys and boosting retention to innovating across email, SMS, and emerging channels, our team is united by a commitment to understanding and delighting our community.

We collaborate closely across the business, thrive on curiosity, and embrace a culture of testing, learning, and adapting quickly. This role is perfect for a data-driven problem solver who thrives in a fast-paced, entrepreneurial environment and is excited to shape the future of customer relationships for a purpose-led brand.

About the Role:

We are seeking a commercially focused Web & CRM Analyst to drive incremental revenue growth through eCommerce conversion rate optimisation and customer lifetime value enhancement.

You’ll blend analytical expertise, technical skill, and commercial acumen to uncover insights that fuel smarter decision-making, optimise customer journeys, and elevate customer satisfaction and sentiment. This role sits at the intersection of data, technology, and customer experience, ideal for someone who loves digging into metrics, testing hypotheses, and translating insights into meaningful business outcomes.

You’ll be responsible for:

• Analysing key eCommerce metrics (conversion funnels, traffic sources, product performance) using GA4, Content Square, and other analytics tools to identify trends, patterns, and optimisation opportunities
• Producing clear, actionable insights that drive improvements in conversion rate, AOV, and overall site performance
• Developing and maintaining CRO and performance dashboards, ensuring timely and accurate reporting for key stakeholders
• Designing, supporting, and analysing A/B and multivariate testing (e.g., landing pages, CTAs, product pages), ensuring statistical validity and driving implementation of winning variations
• Conducting deep dives into target audience and customer behaviour, leveraging CRM and analytics data to identify drop-off points, churn risk, and personalisation opportunities
• Collaborating cross-functionally with CRM, UX/UI, and Digital Trading teams to turn insights into measurable improvements in engagement and retention
• Monitoring overall digital performance, flagging trends or anomalies, and contributing to weekly, monthly, and quarterly reporting on web and CRM performance
• Building integrated performance reports across web and CRM campaigns to track customer behaviour, retention, and CLV
• Ensuring data integrity, conducting regular data audits, and maintaining documentation of data flows and tagging implementations
• Partnering with the Data & Insight team to enhance data pipelines, API integrations, and automation processes across systems
• Supporting compliance with data privacy and GDPR standards, ensuring ethical and compliant data usage across all channels

You’ll need to have:

• Proven experience in Web Analytics, eCommerce Analytics, or CRM Analytics roles
• Proficiency in Google Analytics 4 and Google Tag Manager, with experience in building and managing reports and dashboards
• Strong analytical skills, including proficiency in Excel/Google Sheets and experience with SQL or other database querying languages
• Hands-on experience with A/B testing tools and CRO methodologies, including test design, execution, and analysis
• Solid understanding of customer journey analysis, conversion optimisation, and personalisation strategies
• Strong knowledge of data structures, data workflows, and API functionality
• Excellent communication and storytelling skills, able to simplify complex data for non-technical audiences
• Highly analytical, commercially aware, and results-oriented mindset
• Ability to work collaboratively across departments and manage multiple projects in a fast-paced environment
• Strong attention to detail and a passion for continuous improvement
• Proven experience with Shopify

Nice to have’s:

• Experience with CRM systems (e.g., Salesforce, Ometria, Klaviyo, Emarsys)
• Familiarity with data visualisation tools such as Looker Studio, Power BI, or Tableau
• Knowledge of SEO and its impact on conversion performance
• Basic understanding of HTML, CSS, or JavaScript for troubleshooting and tagging
• Exposure to email automation, segmentation, and customer retention strategies
• Knowledge of Triple Whale

Equality, Diversity, and Inclusion

At Oner Active it’s about embracing diversity and empowering every individual to reach their full potential. We are committed to creating an environment where everyone feels valued, supported, and able to thrive.

We welcome applications from all backgrounds and are dedicated to ensuring that everyone has equal access to opportunities during the recruitment process. If you require any reasonable adjustments or additional support, we encourage you to reach out to our Recruitment team — we’re here to support you every step of the way.