Web Content Writer (Part-Time) bei Dallas Baptist University

BASIC REQUIREMENTS:

Must be a Christian and a member of a church that holds to Jesus Christ as Lord and Savior, believing in the New and Old Testaments of the Holy Bible.

DBU requires employees to follow all University policies and procedures, which exist to support the Christian mission of DBU and includes, but is not limited to, a Christian Code of Conduct. Click here to read

GENERAL OBJECTIVES: 

The Web Content Writer will produce high-quality, engaging content for the DBU website, a majority of which will be for DBU's Blog, degree programs and special content marketing projects, with the goal of increasing web traffic from non-branded keywords that will in turn increase the visibility of DBU in search engines. 

QUALIFICATIONS:

• Proven writing, editing, and proofreading skills, with meticulous attention to detail.
• Prior experience as a web content writer.
• HTML/CSS experience. Basic Photoshop skills.
• Prior experience with web content management systems. Cascade CMS experience preferred.
• Strong research and analytical skills to select keywords to target in each article that support the overall goals of content marketing projects.
• Semrush, Google Analytics and Search Console experience is a plus.
• Excellent communication and collaboration skills.

SPECIFIC RESPONSIBILITIES:

• Identifying topics related to specified goals and targets for web traffic.
• Researching and selecting keywords for articles and other web content.
• Writing articles and page content using DBU tone and voice while incorporating SEO best practices.
• Uploading and editing content using the Content Management System.
• Keeping up with emerging AI best practices (GEO) and incorporating them into the workflows.
• Adhering to DBU's branding, proofing and content processes and policies.
• Handling the proofing process. Making revisions based on the feedback received.
• Periodically evaluating the performance and rewriting and optimizing existing content.
• Implementing keywords and SEO best practices into existing content.

WORK SCHEDULE:          

 A minimum of 30 hours per week or more is necessary to meet the requirements of the program. 

WORK LOCATION:

This position will work on the main campus, located at 3000 Mountain Creek Parkway, Dallas, TX 75211