Marketing Specialist bei Red Rocks Credit Union

Join Red Rocks Credit Union and enjoy an awesome culture and an overall great place to work. As a Red Rocker, you can expect a rich wellness benefits package that aligns with our core values. This includes:

• Flexible Paid Time Off
• Fortune 500 Health Medical Plans - We offer comprehensive medical plans
• 11 Paid Holidays
• Mental Health Days - We prioritize your well-being by providing two mental health days annually.
• Birthday PTO
• Paid Volunteer Time
• 401k Employer Match - Enjoy a 100% match on your first 3% and 50% match on your next 2% with no vesting period
• Milestone Bonuses - Celebrate life's milestones with a $1,000 award
• Employee Referral Program - Earn up to $5,000 per referral
• Tuition Reimbursement - Receive $1,500 annually for furthering your education
• Career Pathing - a plan that provides clarity for your growth and development

This role follows a hybrid schedule, with in-person work required on Tuesdays and Thursdays at our Littleton, CO office.

A career at Red Rocks CU is an opportunity for immediate impact and embarking on a path to enriching livesTM, including your own and those in our community. Our culture is fueled by our Core Values; Relentless Care for Others, Doing the Right Thing and Doing It Well, and Engaged Collaboration. We're committed to helping you uncover your purpose and empowering you to turn dreams into realities for our members, Red Rockers, and the community. At Red Rocks CU, we extend beyond traditional banking to assist our members in seizing opportunities and building a brighter financial future that spans a lifetime.

Role:

Red Rocks Credit Union is looking for a versatile and creative Marketing Specialist to help us connect with our community and amplify our mission of Enriching Lives'. This role is key to developing and executing thoughtful, multi-channel marketing strategies that promote our financial products and services with clarity and purpose. From campaign planning and content creation to analytics and member engagement, you'll collaborate across teams to bring ideas to life and make a measurable impact. The ideal candidate is curious, resourceful, and comfortable juggling multiple projects, including digital campaigns, email journeys, in-branch promotions, and community events. We're a fast-paced and always evolving team that values collaboration, continuous learning, and meaningful work. If you're excited to grow your skills while helping others grow financially, we'd love to hear from you.

Essential Functions:

• Content Development: Owns and develops high-quality, engaging content for a variety of digital platforms, including the website, social media, email campaigns, and blogs. Segments marketing lists to support targeted messaging and personalized communication. Maintains content calendars and ensures consistent, brand-aligned messaging across all channels. Plans and executes email marketing campaigns to nurture leads, retain members, and promote products and services. Collaborates closely with the Compliance team to ensure all marketing content meets regulatory standards.
• Advertising & Promotions: Supports the Credit Union's advertising and promotional efforts. Assists in the development, planning, and management of paid campaigns across platforms such as Google Ads and Facebook Ads. Monitors ad spend, ROI, and key performance indicators to ensure efficient budget use. Conducts A/B testing and market research to refine ad creatives. Owns key metric reporting and uses data to recommend improvements to campaigns, products, and services. Applies data analytics to inform targeting strategies and guide marketing decisions. Collaborates with internal teams to gather, interpret, and share business-specific data that helps evaluate marketing performance.
• Social Media Management: Manages the Credit Union's social media strategy and grows its presence on platforms such as Facebook, Instagram, LinkedIn, etc. Leads social media engagement training for staff as needed. Designs and delivers graphic assets that reflect brand standards and support campaign goals.
• Strategic Planning & Collaboration: Contributes to the development of marketing strategies and annual planning. Participates in cross-functional meetings to align marketing efforts with organizational goals. Collaborates with departments such as Lending, Member Experience, and Business Development to support integrated campaigns and initiatives.
• Brand & Events: Manages the Credit Union's brand and reputation across all channels. Monitors and responds to comments, messages, and mentions in a timely and professional manner. Coordinates and leads events that support growth, deposit, and brand goals. Builds and maintains positive relationships with sponsors and vendors. Ensures consistent branding and messaging across all digital platforms. Upholds regulatory standards, internal policies, and the Credit Union's purpose and core values in all marketing efforts
• Website Management: Manages the Credit Union's website(s), including ongoing maintenance and continuous improvement. Ensures the site is user-friendly, up-to-date, and optimized for both search visibility and user experience.
• Professional Development & Innovation: Stays current with marketing trends, tools, and best practices. Proactively explores new ideas, technologies, and approaches to enhance member engagement and improve marketing performance. Participates in training, webinars, and industry events to support continuous learning and growth.
• Internal Communications: Owns internal communications related to marketing initiatives. Prepares dialogue tips and talking points to support campaigns and promotions. Trains staff to ensure alignment with external messaging and a clear understanding of marketing strategies.

Desired Performance Competencies

• Continuous Improvement
• Planning and Organizing
• Quality Orientation
• Positive Approach
• Emotional Intelligence Essentials
• Customer/Member Focus
• Business/Functional/Technical

Experience:

• Three to five years of similar or related experience.
• (1) A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree).

Other Skills:

• Proven experience in content creation, digital marketing, and paid advertising.
• Proficiency in digital marketing tools and platforms (Google Analytics, social media management tools, email marketing software, etc.).
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Organized, self-motivated, and able to work independently as well as on a team.
• Professionalism, including attendance.
• Detail-oriented, including grammar and typos.
• Organization and basic project management, follow-through
• Basic knowledge of credit union advertising regulations
• Communication, both internal and external
• Preferred (not required) skills: graphic design skills, WordPress content management system experience, financial education experience.

Work Environment:

• On a weekly basis all WFH employees are required to be in office on Tuesdays and Thursdays. Based on the demands of specific tasks or department requirements, WFH employees may need to be available for in office work at their manager's discretion. Working from the office may be necessary for certain collaborative tasks.