Marketing Director bei Spiritus Systems

Spiritus Systems is a rapidly growing, veteran-owned small business manufacturing tactical nylon gear in Aberdeen, NC.

POSITION

Marketing Director

JOB SUMMARY

The Marketing Director oversees the strategic initiatives and operations of the Marketing department. This role is responsible for managing the E-Commerce platform, tradeshow logistics, social media content development, coordinating marketing video production, and supervising marketing activities throughout all stages of the product lifecycle. The Marketing Director will oversee a team of 4 to 5 individuals, with anticipated growth, to deliver comprehensive in-house marketing services.

RESPONSIBILITIES

• Support, report to, and be directed by the Chief Creative Officer in his/her duties.
• Manage and direct the Marketing operations and personnel of the company.
• Work in close coordination and collaboration with all departments across the organization, including but not limited to New Products Development, Sales, Production, Scheduling, Warehousing, and the Executive Team, to deliver comprehensive marketing support for product development and launch initiatives, as well as any internal administrative marketing needs.
• Manage marketing deliverables across each phase of the product lifecycle, which includes tasks such as preparing sales specification sheets and white papers, developing operator guides, creating technical pack illustrations, coordinating photography and videography, writing product copy, and organizing supporting promotional materials.
• Manage logistics and execution of informational and marketing video content.
• Oversee content development and manage the content calendar to ensure Spiritus Systems consistently delivers high-quality social media output at scale, to include but not limited to Instagram, Facebook, YouTube, X, LinkedIn, etc.
• Oversee all aspects of trade show logistics and attendance, including the design, procurement, and construction of booth displays, scheduling freight shipments, coordinating personnel and travel arrangements, and managing any additional tasks related to trade show participation.
• Oversee the design and production of all resale and lifestyle products, including custom packaging, stickers, shirts, posters, trade show fabrications, and related items.
• Work with the Chief Creative Officer on the conceptualization and execution of new marketing and creative projects.

• Oversee the design, front-end operations, and overall functionality of the e-commerce website and associated applications.
• Develop, manage, and oversee policies and procedures for any/all departmental needs.
• Assists in hiring, on-boarding, training, and mentoring staff on appropriate equipment, processes, and products.
• Evaluates staff on job performance to provide professional development and corrective action feedback in conjunction with Human Resources and the Executive team.
• Evaluates efficiency through methods that may include workflow, workstation organization, and time management.
• Initiate, manage, and execute process improvement initiatives in conjunction with the Quality Manager and other management staff in the development of Quality Assurance and Quality Control policies, procedures, and documentation.
• Enforce all company policies regarding supporting staff.
• Act as a major contributor to software management projects that the company embarks on.

REQUIRED QUALIFICATIONS

• Full-time, on-site position.
• Prior management experience.
• Demonstrated expertise in digital marketing platforms, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing to effectively increase web traffic and drive conversions.
• Previous e-commerce proficiency is required, with a preference for candidates familiar with BigCommerce.
• Competence with Adobe Creative Cloud and Microsoft Office Suite.
• Will be required to travel for trade shows, training events, gear testing, customer locations, military installations, demonstration sites, and industry or company events.
• May be required to work overtime and/or extended hours depending on business needs.
• Physical requirements may include sitting, standing, walking, lifting up to 50 pounds, bending, and kneeling for up to and including 8 hours.
• Vision to view printed and electronic text and graphics.
• Ability to access information on computers, tablets, and electronics.
• Ability to handle and manipulate items with hands and/or fingers up to and including 8 hours.
• In accordance with the Violent Crime Control and Law Enforcement Act of 1994 (18 U.S.C. § 931), the applicant must not have a violent felony background.

PREFERRED QUALIFICATIONS

• Knowledge of tactical equipment and industry strongly preferred.
• Prior experience coordinating trade show logistics.
• Familiar with the utilization of AI tools.
• Adobe Premier or DaVinci Resolve skills advantageous.

WHAT WE OFFER

Health, Dental, Vision & Supplemental Insurance Available after 90 days

401K Available after 1 year

Growth & Professional Development

Unique Work Environment

Competitive Pay

Paid Time Off and Holidays

Spiritus Systems is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, and other protected classes.

As part of its commitment to the full inclusion of qualified individuals, Spiritus Systems provides access, equal opportunity, and reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, please contact the HR Department at (910) 637-0196 ext.1008.

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