- Senior
- Optionales Büro in San Diego
Type: Full Time/ Exempt
Pay Rate: $110,000-$150,000
Duties & Responsibilities
Strategy & Planning
- Create and implement annual and quarterly marketing strategies, budgets, and campaign calendars for all venues and business units, including Private Event lead generation.
- Define and steward brand vision, positioning, and direction in collaboration with executive leadership and agency partners.
- Translate high-level goals into actionable campaigns, timelines, and KPIs.
- Conduct market research and competitor analysis to inform strategy and stay ahead of industry trends.
Branding
- Ensure brand integrity and consistency across all platforms, campaigns, and collateral.
- Provide direction for new venue openings, rebrands, and loyalty programs.
Advertising & Media
- Oversee digital advertising strategy and execution (Google Ads, Meta, TikTok, programmatic, etc.), providing budgets and direction to agency partners.
- Negotiate and manage contracts for print, digital, and partnership advertising opportunities.
- Review campaign performance and deliver insights/recommendations to senior leadership.
Analytics & Reporting
- Define KPIs and oversee department-wide analytics.
- Deliver monthly performance dashboards to senior leadership, covering revenue impact, campaign ROI, guest acquisition/retention, and digital engagement.
- Direct Coordinators in gathering raw analytics; synthesize data into insights and recommendations.
Content & Creative Design
- Establish content strategy and creative standards across platforms.
- Approve and provide feedback on photography and video produced by Coordinators or external vendors.
- Work with graphic design vendors and Coordinators to ensure all design collateral meets brand standards and business needs.
- Ensure all venue menus are current and updated across all platforms.
Copywriting
- Approve and refine marketing copy drafted by Coordinators, freelancers, or agency partners.
- Maintain brand tone and integrity across concepts and campaigns.
Social Media & Websites
- Oversee overall social strategy, influencer initiatives, and platform growth plans.
- Approve content calendars, captions, and creative assets prepared by Coordinators.
- Direct website strategy, SEO priorities, and ADA compliance.
- Ensure review platforms and online listings are properly maintained by Coordinators.
Email & CRM
- Set strategy for CRM growth, segmentation, and campaign objectives.
- Oversee execution of email campaigns.
- Review performance reports and optimize future campaigns.
Promotions & Special Events
- Lead ideation of promotions, venue special events, and campaigns that drive revenue and awareness.
- Assign execution and tracking responsibilities to Coordinators and venue teams.
Evaluate success metrics and recommend adjustments.
Public Relations
- Manage relationships with external PR agencies; oversee strategy and approvals.
- Provide a high-level direction for PR initiatives and report PR placements and successes to senior leadership.
Reservation & Delivery Platforms
- Direct strategy for maximizing reservation/delivery platform features and upsell opportunities.
- Oversee bi-weekly audits and updates conducted by Coordinators.
Team & Project Leadership
- Lead, mentor, and manage Marketing Coordinators and contractors.
- Prioritize departmental projects, assign tasks, and ensure deadlines are met.
- Establish processes, creative briefs, and review/approval systems for the team.
- Approve departmental budgets, monitor spending, and maintain efficiency.
- Act as primary liaison with internal stakeholders and external partners.
Qualifications
- Education: Bachelor’s degree in marketing, communications, or related field preferred.
- Experience: Must have 5+ years progressive marketing experience, including 3+ years in hospitality/full-service restaurant marketing.
- Proven leadership and team management required.
- Skills:
- Expertise in digital marketing, CRM, SEO/SEM, social media, influencer, PR, promotions, and events.
- Strong ability to interpret analytics and pivot strategy accordingly.
- Proficiency in Microsoft 365, Asana/Basecamp, HubSpot (or similar CRM), Google Ads, Meta Ads.
- Working knowledge of Adobe Illustrator/InDesign preferred.
- Exceptional organizational and project management skills.
- Strong communication and leadership skills, with a proactive and adaptable approach.
Physical Requirements:
- Must be able to travel frequently between venues within San Diego County; occasional evening and weekend availability required to support restaurant operations. Work is performed in both office settings and onsite in active hospitality environments.
- Must be able to sit, stand or walk for up to 8 hours at a time.
- Must be able to lift at least 40 pounds safely and properly.
- Must be able to bend, stoop and climb.
- Must be able to push and pull.
ABOUT RMD Group
RMD Group was formed by three partners who had a passion for hospitality and creating unforgettable experiences. For over a decade, RMD has been a driving force in the industry, creating some of San Diego’s most successful and exciting concepts including Rustic Root, Huntress, Lumi, Side Bar and FLUXX. In addition, the group works with a thriving portfolio of hospitality and lifestyle concepts that include Ballast Point Brewing and Hard Rock Hotel. RMD brings extensive expertise in all areas of consulting including design, development, and management, plus a talented team of industry leaders that continue to elevate guest and client experience in San Diego and beyond.
The Director of Marketing is responsible for driving top-line revenue and brand growth across all RMD Group business outlets by developing and executing comprehensive marketing strategies. This role balances strategic planning, creative direction, hands-on daily execution, team leadership, and data-driven decision-making to deliver measurable results. The Director oversees all marketing channels including digital, social, email, print, PR, promotions, and partnerships ensuring campaigns align with business objectives and brand standards.
