Media Coordinator bei Wings Etc. Grill & Pub

Overview:

Wings Etc. Grill & Pub is a fun, laid-back sports bar franchise with 81 locations across 13 states and growing. We're seeking a versatile, experienced Media Coordinator to facilitate and manage media projects for our national, regional/co-op, and local franchise owner media plans, and to work with our advertising agency of record to plan, implement, and review media plans.

The ideal candidate will design and execute marketing content that meets strategic business and brand objectives for Wings Etc., Inc. This position oversees end-to-end traditional and digital/social media planning, coordination, and post-campaign review.

Key Responsibilities

Agency & Vendor Management

• Serve as the primary in-house liaison between the franchisor, franchisees, and our ad agency partners
• Manage agency communications related to planning, placement, trafficking, and performance reporting
• Participate in quarterly agency performance reviews with senior marketing leadership
• Maintain vendor relationship documentation and contract compliance tracking

Media Planning & Execution

• Coordinate the development and execution of media plans for national, co-op, and local advertising initiatives
• Work directly with franchisees and co-op groups to understand local objectives, present media strategies, and guide media execution
• Support national brand campaigns by collaborating with internal senior leadership, marketing department leadership, and agency partners
• Prepare detailed media recommendations and rationale for senior leadership approval
• Execute approved media plans within established parameters and escalate exceptions appropriately

Budget & Performance Management

• Track media budgets and campaign timelines across multiple markets
• Facilitate post-buy analysis and provide clear performance reporting to internal teams and franchisees
• Develop standardized ROI reporting templates and dashboards for campaign performance
• Prepare monthly budget reconciliation reports for senior marketing leadership review
• Create performance benchmarks and KPI tracking for ongoing campaign optimization

Strategic Support & Analysis

• Monitor media trends, tools, and opportunities relevant to local and national advertising
• Prepare competitive media analysis and market opportunity assessments
• Support development of annual media strategy planning with senior marketing team
• Research and recommend new media channels, tools, and vendor partnerships

Collaboration & Communication

• Participate in weekly marketing team meetings and provide campaign status updates
• Support senior marketing leadership in franchisee communications and presentations
• Collaborate with creative team on media-specific asset requirements and specifications

Qualifications

Required Experience & Education

• Bachelor's degree in Marketing and/or Media, Advertising, Communications, or a related field
• 3+ years of experience in media planning, media coordination, and/or advertising project management
• Strong understanding of media buying across traditional and digital platforms
• Experience presenting plans and results to clients, franchisees, or partners

Technical Skills

• Proficiency with Microsoft Office Suite, especially Excel, PowerPoint and Word
• Familiarity with paid media analytics, campaign reporting, and budget-tracking tools
• Experience with dashboard creation tools (preferred: Looker Studio, Tableau, or similar)
• Knowledge of franchise/multi-location marketing dynamics (preferred)

Soft Skills & Working Style

• Excellent organizational skills and attention to detail
• Ability to manage multiple campaigns, markets, and deadlines simultaneously
• Strong communication and interpersonal skills—professional, responsive, and solution-oriented
• Comfort working with outside agencies and internal stakeholders across departments
• Collaborative working style with ability to support and learn from senior marketing leadership
• Proactive problem-solving approach with strong escalation judgment
• Adaptability to work within evolving processes and growing franchise system

Success Metrics & Development Opportunities

90-Day Success Indicators:

• Successfully onboarded with all agency partners and key franchisee contacts
• Established weekly reporting rhythms with senior marketing leadership
• Demonstrated proficiency with all media tracking and reporting systems
• Completed franchise system orientation and key location visits

Annual Performance Expectations:

• Maintain 95%+ accuracy in budget tracking and campaign execution
• Achieve positive feedback scores from franchisee communications (quarterly surveys)
• Contribute meaningful insights to quarterly strategy planning sessions
• Successfully support senior marketing leadership in achieving annual media ROI targets

Professional Development Support:

• Mentorship program with Senior Director of Marketing
• Access to industry training programs and conferences
• Cross-functional exposure to franchise operations and business development

Additional Requirements:

• Candidate must provide detailed examples of work for clients/advertisers
• Work Monday-Friday from Wings Etc. corporate office in Fort Wayne, Indiana, during regular business hours with occasional travel to restaurant locations or conferences
• Willingness to participate in franchise system events and training programs

Benefits

• Quarterly bonus potential
• Paid holidays
• Paid time off
• Health, Vision, Dental and Life Insurance
• 401(k) with company match
• Company-provided phone
• Mileage reimbursement for company travel
• Flexible work environment
• Professional development budget for training and certifications