Area Marketing Program Manager bei Holland & Hart LLP

The Area Marketing Program Manager is responsible for planning, managing, and executing marketing initiatives and events that strengthen the firm’s presence in designated regional offices and markets. This role focuses on developing local office events, sponsorships, client programs, and community engagement activities that support attorney business development goals and enhance the firm’s visibility.

The Manager serves as the primary liaison between the regional offices and the firm-wide Marketing & Client Development team, ensuring that local initiatives align with firm strategy while addressing market-specific needs. The ideal candidate is highly organized, collaborative, and experienced in event management and relationship-building within a professional services environment.

Essential Duties/Responsibilities:

Event Strategy & Execution

• Plan and manage in-person and virtual events for local offices, including client receptions, roundtables, educational programs, sponsorship activations, and community initiatives.
• Oversee event logistics, including vendor management, invitations, RSVPs, catering, venue coordination, and on-site support.
• Partner with attorneys to design event concepts that align with client development goals and practice/industry priorities.
• Track event budgets, expenses, and ROI to ensure cost-effectiveness and measurable outcomes.

Local Market Engagement

• Manage local sponsorships and community partnerships, ensuring opportunities align with firm priorities and deliver brand visibility.
• Collaborate with attorneys to identify opportunities for the firm’s involvement in regional organizations, associations, and industry groups.
• Support attorney participation in speaking engagements, conferences, and panel opportunities within the local market.

Marketing & Business Development Support

• Partner with practice and industry groups to tailor firmwide initiatives for regional audiences.
• Collaborate with the communications team to promote local events and successes across internal and external channels, including social media.
• Assist with the development of client-facing collateral, invitations, and follow-up materials tailored to the local market.

Reporting & Collaboration

• Track and evaluate event attendance, engagement, and client feedback to assess effectiveness and improve future programs.
• Provide regular updates and reports to firmwide Marketing & Client Development leadership on regional activities and outcomes.
• Maintain strong communication between local offices and firmwide marketing colleagues to ensure consistency of messaging and branding.

Competencies:

• Communication: Understands the importance of and demonstrates verbal, written, and non-verbal communications.
• Customer/Client Experience: Creates a consistent and exceptional experience for others, whether directly to external clients/customers or indirectly through internal support, that elevates the overall perception of the firm.
• Organization & Planning: Proactively takes actions, finds solutions, and displays skills to be efficient and productive.
• Team Player: Works within team and cross-functionally to meet required results.

Job Qualifications (Education, Experience and Certification):

• Bachelor’s degree in marketing, communications, business, or related field, is preferred; or equivalent experience.
• 5–7 years of marketing or event management experience, preferably within a law firm or professional services environment.
• Demonstrated success planning and executing client-facing events and programs.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Excellent interpersonal and relationship-building skills; confident working with attorneys and leadership.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite; experience with CRM systems and event platforms (e.g., Cvent) a plus.
• Willingness to travel to regional offices and events as needed.

Physical Requirements:

While performing the duties of this position, the employee must have the ability to sit, stand and/or walk for extended periods of time; manipulate (lift, carry, move) weights of at least ten (10) pounds; have repetitive wrist/hand/finger movement to work on a computer and/or related office equipment; speak clearly and concisely so listeners can understand; and regularly understand the speech of another person.

The physical demands described here are representative of those that must be met by this position to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment:

Professional office atmosphere.  Sedentary work that primarily involves sitting or standing for prolonged periods.  Position may require occasional off-hour meetings and events. 

The work environment characteristics described here are representative of those this position may encounter while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Note:  This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job.  However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

Holland & Hart offers of employment take into consideration a candidate’s education, training, and experience, as well as the position's work location, external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees.  A discretionary bonus may be available based upon performance.  The Colorado salary range is $87,392.95 to $145,654.91 annually.  A discretionary bonus may be available based upon performance. 

The application window is anticipated to close on or after Friday, October 31st. Holland & Hart reserves the right to close the position prior to or after this date.

Holland & Hart works hard to promote work/life balance with a 37.5 -hour scheduled work week for most staff employees, a robust wellness program, and generous PTO and holiday pay for eligible employees.  Full-time employees become eligible for benefits on the date hire, with a benefits offering that includes medical, dental, vision, life, AD&D, EAP, STD, and LTD.  Also available are voluntary income protection benefits such as supplemental life, accident, critical illness, and long-term care insurances, as well as a 401(k)-retirement plan with a company match.  In addition, the firm has programs that may provide for educational assistance, free or discounted legal services, and opportunities through the Holland & Hart Foundation, which is a non-profit organization dedicated to creating volunteer opportunities for lawyers, staff, families, and friends of Holland & Hart LLP.  Part-time employees may have access to some of these benefits, which may be on a pro-rated basis.