Digital Marketing Manager bei Eversheds Sutherland (US) LLP

We have an exciting opportunity for a Digital Marketing Manager in the Atlanta or Washington, DC office at Eversheds Sutherland (US) LLP. We are searching for someone who wants to be a valued contributor and member of a talented and dynamic team of lawyers, paralegals and business professionals.

The Digital Marketing Manager plays a key role in supporting the firm’s digital strategy and marketing operations across the US. This role is responsible for managing and optimizing the firm’s owned digital properties, ensuring operational excellence, and enabling stakeholder success through technology and analytics. The manager will work in close partnership with the International Digital Marketing Manager to co-lead global website governance and vendor relationships, while owning US-side execution of digital platforms, compliance, and analytics. This role directly supports the firm’s 2029 strategy, which is rooted in digital transformation across three primary areas:

• Client Focus – Implement tech and intel to better understand and engage with clients
• Operational Excellence – Oversee of digital channels and properties
• Talent – Equip lawyers and colleagues with digital strategy, tools, and skills

Responsibilities and Duties:

Digital Properties Oversight:

• Manages and maintain the firm’s US-owned digital assets, including the global website (Sitecore), blogs, apps, microsites, and digital hubs.
• Oversee technical platforms such as SiteImprove, Lead Forensics, Power BI, Piwik Pro, and cookie consent tools.
• Coordinate digital compliance efforts in partnership with Risk and Security teams, ensuring adherence to data protection regulations.
• Support continuous SEO strategy across the firm’s digital properties, leveraging both traditional best practices and emerging AI optimization (AIO) techniques to enhance visibility and engagement.

Platform & Process Management:

• Lead US-side execution of digital processes including attorney bio onboarding/offboarding and jurisdictional content updates.
• Support operational workflows through Monday.com, Foundation by Litera, and other marketing technologies, ensuring seamless collaboration and reporting.
• Support ESUS-driven digital workflows and collaborate with cross-functional teams to ensure smooth operations.

Analytics & Insights:

• Play a significant role in shaping and executing the firm’s Digital Marketing Analytics strategy, ensuring alignment with business development goals and firmwide digital transformation initiatives.
• Provide reporting and insights on digital performance using analytics platforms.
• Support strategic decision-making through data visualization and dashboard maintenance.

Collaboration & Co-Leadership:

• Co-lead global website governance and supplier/vendor relationships with the International Digital Marketing Manager.
• Collaborate on capabilities management across website services and industry content.
• Partner with CRM leads (US and Int’l) to ensure alignment across disconnected systems.

Stakeholder Enablement:

• Serve as a connector across departments (especially IT, Governance & Compliance/Risk, Knowledge).
• Influence and collaborate across Marketing & BD teams (especially PR/Comms, BD, Creative).
• Support lawyers and business development colleagues with digital tools and training.

Other Duties:

• Participate in strategic planning and continuous improvement initiatives.
• Provide backup support for other digital marketing team members as needed.
• Other projects as assigned by the Global Head of Digital Marketing.

Knowledge, Skills and Abilities:

• Bachelor’s degree required from an accredited college or university.

•  5+ years in digital marketing, ideally within a law firm or professional services environment.

• Experience managing content management systems (Sitecore preferred), analytics platforms, and digital compliance tools.

• Familiarity with CRM systems, especially InterAction, and digital production workflows.

• Strong understanding of SEO, UX/UI, and stakeholder enablement strategies.

• Experience with Power BI preferred; familiarity with Google Analytics, SiteImprove, Lead Forensics, and/or Piwik Pro also preferred.

• Excellent interpersonal, written, and verbal communication skills.

• Highly organized, detail-oriented, and able to manage multiple projects.

• Proficient in MS Office Suite, Power BI, and web analytics tools.

• Comfortable working dependently and collaboratively across regions.

This is a hybrid role and will require on-site presence 3 days per week. The salary ranges for this position vary depending on the geographic location and other factors such as experience, internal equity, market data, and job-related considerations. The range for this position is from $94,000 - $180,900, with offers contingent upon the various factors. The firm’s compensation strategy includes not just a base salary but also comprehensive benefits such as healthcare, paid time off, discretionary merit bonuses, life and disability insurance, retirement plans and tailored learning opportunities.

Eversheds Sutherland (US) LLP is committed to promoting diversity and inclusion within our Firm and in the larger legal profession. We believe that diverse skills, knowledge and viewpoints make us a stronger firm. Eversheds Sutherland (US) LLP maintains a policy of affording all employees and applicants equal employment opportunities without regard to actual or perceived race, color, religion, sex (including pregnancy, childbirth, lactation and related medical conditions), sexual orientation, gender (including gender identity or expression or transgender status), national origin, age, disability, genetic information, marital or familial status, domestic violence victim status, ancestry, amnesty, citizenship status, ethnicity, military and veteran status, or any other characteristic protected by applicable law. Unlawful discrimination, harassment and retaliation will not be tolerated in any of the Firm’s offices or any other work-related setting. Qualified individuals with a disability may request a reasonable accommodation in order to apply for a position or to enable them to perform the essential functions of a position for which they are otherwise qualified. EEO.