Digital Communications Specialist bei Higginbotham Insurance Agency, Inc.

Position Summary: The Digital Strategist is a self-starter with a positive attitude that will be responsible for developing, proofing, and delivering digital assets for internal and external clients and prospects. This role requires strong technical expertise and the ability to create and publish a wide range of digital tools, including, but not limited to, FlowCode, Brainshark, Adobe Creative Suite, Tiled, Vimeo, SharePoint, Flimp, Figma, and Canva, and will have familiarity with various social media tools and platforms. Beyond asset creation, this individual will support process improvements, template development, and the expansion of digital capabilities, while staying current with emerging trends and incorporate relevant updates into content and strategy.

Supervisory Responsibilities:  None

Essential Tasks:

• Serve as the department’s digital specialist, supporting initiatives that engage and educate clients’ employees
• Collaborate with cross-functional teams to align digital strategies and execution
• Translate complex concepts into clear, engaging, and easy-to-digest content
• Create, proof, and publish digital assets across multiple platforms
• Recommend the most effective digital tools for specific messages
• Work independently as a proactive self-starter while contributing effectively in a team setting
• Adhere to content library standards, branding, and style guides
• Clearly and promptly communicate project status, next steps, or needs to team members

Digital Productions:

• Manage a dynamic workload with changing needs, client-specific details, and strict timelines
• Lead and participate in multiple meetings each week
• Demonstrate professionalism and respect in all interactions
• Interpret benefit requirements and summaries to enhance client engagement
• Assess client goals and tailor deliverables accordingly
• Customize templates and/or create client-specific content that educates and informs

Specific Knowledge, Skills and Abilities:

• Knowledge of benefits regulations, industry trends, and best practices to ensure compliance
• Strong digital design and strategy skills, including knowledge of communication best practices
• Commitment to continuous learning and professional growth

Core Competencies:

• Ability to Analyze and Solve Problems: Skill in recognizing challenges, exploring options, and implementing effective solutions in a timely manner
• Attention to Detail: A strong focus on completing tasks and projects accurately and thoroughly
• Communication Skills: Capable of expressing ideas clearly in both verbal and written forms and engaging with various audiences
• Timely Task Completion: Ability to finish tasks and projects efficiently, managing resources and priorities effectively
• Team Collaboration: Willingness to work together with others, promoting teamwork and supporting shared goals
• Client Focus: Dedication to understanding and addressing the needs of clients and stakeholders to ensure their satisfaction
• Dependability: Acknowledgment of the importance of being present and punctual
• Creative Thinking: Openness to suggesting new ideas and methods to improve processes and outcome
• Organizational Skills: Capability to prioritize tasks and manage multiple projects simultaneously
• Adaptability: Willingness to adjust to changing situations and priorities, showing resilience in a dynamic work environment

Experience and Education:

• Bachelor’s degree in Communications, Marketing, or related field is preferred
• Minimum of 1 year of experience in health insurance or similar is preferred

Preferred Qualifications:

• Bilingual (English/Spanish) with the ability to adapt communications for diverse audiences
• Strong video production and animation skills

Systems:

• Proficient with Microsoft Excel, Word, PowerPoint, and Outlook
• Proficient with Adobe Creative Suite, FlowCode, Brainshark, Tiled, Vimeo, SharePoint, Flimp, Figma, and Canva

Physical Requirements:

• Ability to lift 25 pounds
• Repeated use of sight to read documents and computer screens
• Repeated use of hearing and speech to communicate on telephone and in person
• Repetitive hand movements, such as keyboarding, writing, 10-key
• Walking, bending, sitting, reaching and stretching in all directions

Notice to Recruiters and Staffing Agencies: To protect the interests of all parties, Higginbotham Insurance Agency, Inc., and our partners, will not accept unsolicited potential placements from any source other than directly from the candidate or a vendor partner under MSA with Higginbotham. Please do not contact or send unsolicited potential placements to our team members.