Product/Project Manager Retail Media Direct Marketing (m/f/d) (München, DE, 80939) bei MediaMarktSaturn
MediaMarktSaturn · Munich, Deutschland · Onsite
- Professional
- Optionales Büro in Munich
Your Tasks
- Strategic development and integration of the newsletter and push notification channels into the overarching CRM and marketing strategy within the retail media business
- End-to-end product ownership for the newsletter and push notification channels: from concept and implementation to testing, analysis, and optimization
- Briefing, coordination, and prioritization of requirements for internal teams (e.g. CRM, UX, Data, Sales) and external service providers
- Close collaboration with content, CRM, and performance marketing teams to ensure cross-channel consistency
- Support in developing segmentation and personalization strategies (e.g. using behavioral data)
- Assistance in setting up and monitoring automated campaigns (e.g. welcome journeys, transactional emails)
- Execution of A/B tests and contribution to performance analyses
- Monitoring of market and technology trends to continuously improve tools and methodologies in use
Your Profile
- University degree in business, marketing, communications, computer science or a comparable field
- Experience in digital product management, ideally with a focus on CRM, email marketing, or mobile push notifications
- Solid knowledge of newsletter tools (e.g. Salesforce Marketing Cloud, Emarsys, Braze, HubSpot, etc.)
- Initial experience with common email marketing tools (e.g. Mailchimp, HubSpot, Salesforce, Braze) is a plus
- First-hand experience with automation, customer journeys, and personalization
- Familiarity with web analytics tools and key performance indicators (e.g. Google Analytics, Tableau, Looker, Adobe Analytics)
- Experience using A/B testing tools and in optimizing usability
- Basic understanding of HTML is a plus, but not a requirement
- Excellent written and spoken German and English skills
About Us
We are a leading electronics retail company, helping suppliers and partners leverage data-driven insights through our reporting and data products. Within the Marketing & Retail Media department, we focus on turning data into actionable knowledge that drives business decisions and strengthens supplier partnerships.
Additional Benefits
Job Infos
Location: München, Hamburg
MediaMarktSaturn Marketing
Department: HQ - Marketing & Communication
Entrylevel: Professional Level
Type of Employement: Full Time
Working Hours: 37,5
Persona: Job Requisition HQ Employee
Recruiter: Laura Schröder
Recruiter: Laura Schröder