Marketing Manager bei College Hill Custom Threads

THE OPPORTUNITY

College Hill is seeking a full-time Marketing Manager to join our team. This role offers flexibility with remote work options within Washington and Idaho, with our corporate office based in Pullman, WA.

We’re looking for a self-starter with a passion for data-driven, lead-generation marketing who can bring both consistency and creativity to our marketing efforts. In this role, you’ll collaborate closely with our CRO, Sales Manager, and leadership team to craft and execute marketing strategies, strengthen our industry presence, and generate new business opportunities.

You’ll play a pivotal role in shaping how College Hill shows up in the marketplace, from managing partnerships and trade show execution to driving campaigns, refining our messaging, and supporting the sales team with social selling and content. This is a unique chance to step into a visible, high-impact role where your work directly influences growth and client engagement.

THE IDEAL CANDIDATE

Marketing Experience:

We are looking for someone with a proven track record in B2B marketing, capable of strategizing, executing, and evaluating integrated campaigns that align with sales goals. Experience driving brand awareness, generating qualified leads, and supporting sales messaging through content and events will be key to moving College Hill forward in our target industries.

Team Management and Solo Expertise:

You should be comfortable leading and developing a small marketing team as the department grows, while also rolling up your sleeves and executing projects independently. Inspiring others, collaborating with sales, and taking initiative to deliver results will all be part of your day-to-day.

Adaptability and Resourcefulness:

Our business moves quickly - from trade show deadlines to client-driven campaigns. We need someone who can pivot fast, stay ahead of trends in both branded merchandise and digital marketing, and creatively solve challenges with limited lead time.

Proficiency in Marketing Platforms:

The ideal candidate has hands-on experience with major marketing platforms, especially HubSpot, our central hub for marketing and sales alignment. You’ll leverage HubSpot to manage workflows, build campaigns, create content, conduct A/B testing, and track ROI. Familiarity with LinkedIn and other social platforms for social selling is also a plus.

Events & Partnerships
Experience managing corporate events, trade shows, and marketing partnerships will set you apart. From planning and execution to messaging and follow-up, your ability to connect College Hill with decision-makers in key industries will help us stand out and grow.

THE ROLE

In addition to crafting innovative marketing strategies in collaboration with the CRO and Sales Manager, you will spearhead our social media, content creation, and event planning initiatives until we bring a dedicated social media and marketing coordinator on board. You will also take ownership of managing our established marketing partnerships and overseeing tradeshow preparation and execution.

Your ability to manage partnerships, work independently, pivot quickly, and leverage marketing platforms effectively will be pivotal in achieving our marketing goals. You will play a key role in shaping the future of College Hill, driving engagement, generating leads, and ensuring our brand stands out in the competitive marketplace.

SOCIAL MEDIA + CONTENT

• Schedule, create, and curate content for social media channels, including Instagram, TikTok, Twitter, Facebook, LinkedIn, and Pinterest.
• Build and schedule posts within our CRM/marketing hub, HubSpot, ensuring all channels are syncing and up-to-date.
• Engage with followers across channels — responding to messages and comments, and initiating conversations through likes, comments, and shares with corporate clients, business partners, industry leaders, and target vertical audiences.
• Partner with the sales team to develop strong sales messaging and create social selling content that supports outreach, relationship-building, and campaign follow-through within key industries.
• Collaborate with the sales team to execute monthly email marketing campaigns and drive new prospect engagement and leads across corporate accounts.
• Monitor all social media inboxes regularly, responding promptly and funneling inquiries to the appropriate team members.
• Maintain all relevant social media apps on your phone during work hours to support timely posting, engagement, and responsiveness. Outside of work hours, you are welcome to access accounts as long as all posts and interactions align with company standards.
  

WEBSITE & DIGITAL PRESENCE

• Manage and update website content to ensure it reflects College Hill’s brand voice, showcases current campaigns, and provides an engaging, seamless user experience.
• Collaborate with sales and design teams to keep service offerings, case studies, and product showcases fresh and aligned with client needs.
• Monitor website analytics to track performance, optimize for lead generation, and identify opportunities for improvement.
• Support SEO and digital advertising initiatives to increase visibility within target industries and verticals.

EVENTS AND COMMUNITY OUTREACH

• Assist with planning and execution of industry and community events within our key markets, as well as representing College Hill at monthly or quarterly corporate and association gatherings.
• Coordinate events and outreach designed to increase brand awareness, strengthen partnerships, and grow our client base in target verticals.
• Collaborate closely with the Sales Manager to support outreach and marketing initiatives such as trade show booths, client appreciation events, networking receptions, branded merchandise showcases, and strategic drop-offs.
• Organize and manage corporate-focused activations including product showcases, trade show prep and execution, client workshops, conference sponsorships, and executive roundtables.
• Contribute fresh ideas on how to expand outreach, from conceptualizing campaigns to executing event strategies that align with sales and marketing goals.
  

TEAM LEADERSHIP 

While this role currently operates as a one-person marketing function, it is a key part of College Hill’s management team and is expected to contribute as a leader within the organization from day one. You will collaborate closely with the CRO and Sales Manager, joining monthly department lead meetings and helping shape company-wide strategy and culture.

• Skill Development: Identifying team members’ strengths and areas for improvement, and providing mentorship and training opportunities.
• Motivation & Recognition: Inspiring the team through encouragement, celebrating milestones, and recognizing achievements to boost morale.
• Conflict Resolution: Addressing challenges promptly and diplomatically, creating a collaborative and respectful environment.
• Goal Setting: Setting clear, achievable goals aligned with broader company and marketing objectives, monitoring progress, and ensuring accountability.

OTHER DUTIES

• Ad Hoc Administrative Support: Manage and coordinate administrative tasks to ensure smooth day-to-day operations, including scheduling, meeting coordination, and documentation.
• Cross-Team Collaboration: Attend team meetings and provide marketing updates, insights, and recommendations that support sales and company-wide initiatives.
• Photoshoot Management: Plan and organize photoshoots (when applicable), including sourcing products, coordinating with vendors, styling, and creating behind-the-scenes content for use across marketing channels.
• Direct Mail & Client Gifting: Plan and execute direct mail campaigns, as well as packaging and shipping client thank-you and PR packages that reflect our brand standards.
• Trend Awareness: Stay up to date on industry, corporate, and design trends to inform marketing campaigns and client strategies.

QUALIFICATIONS

• Bachelor’s degree in marketing, business, communication, or a related field (equivalent work experience accepted).
• 2-3 years of marketing experience, with a focus on lead generation, business development, and product marketing. Content marketing experience valued.
• Technical proficiency with CRM and marketing platforms like HubSpot. Comfort with platforms and or programs like Salesforce, Google Analytics and Shopify preferred.
• Experience with website management, content updates, and user experience (back-end experience a plus).
• Self-motivated, organized, and data-driven.
• Ability to work independently and collaboratively in a dynamic team environment.
• Resourcefulness: Proven ability to creatively and effectively solve problems, find solutions, and optimize resources to achieve objectives. Demonstrated adaptability and ingenuity in navigating challenging situations and maximizing available resources for successful outcomes.
  
• Proficient with Google Analytics, Microsoft Office, Mac OS experience a plus
• Quick learner with a desire to learn new platforms
• Prolonged periods of sitting are required, while working on a computer

Pay and Benefits:

• Compensation : $85,000 annually, with the opportunity to increase to $90,000 after 90 days, contingent on exemplary performance.
• Benefits Include:
  • Medical and dental insurance with monthly premiums 100% covered by College Hill.
  • 401(k) plan with company match up to 4%.
  • Generous PTO that grows with tenure after 90 days of full time employment. 1​00 hours of annual PTO, year 1
  • 8 company-paid holidays after 90 days of full time employment.
  • 8 hours of paid community service hours per year.
  • Robust employee development program rewarding personal and professional growth.
  • After three years on the team, take off on us with a free flight to any destination (valued up to $1,200).
    
    

WE ARE COLLEGE HILL
We are a branded merchandise studio that creates custom apparel and products for businesses and organizations. We were founded in 2011 at Washington State University and are headquartered in Pullman, WA, with employees and brand reps across the country. Our industrious team of innovators is filled with creative designers, producers and strategists. We have a relaxed, fun and dynamic workspace of go-getters. We'd love you to join us!