Marketing Specialist bei FIRST INTERNET BANK

About the Position:

At First Internet Bank, we’re redefining banking for a digital-first world. As a Marketing Specialist, you’ll be a key contributor to our marketing team, blending analytical insight, project execution and creative copywriting to support customer acquisition, engagement, and retention across digital and traditional channels. This role is ideal for someone who thrives in a fast-paced environment and enjoys turning data into action and ideas into compelling content.

What You Will Do:

Data Analytics & Reporting

• Monitor and analyze performance across digital channels including Search Engine Optimization (SEO), Generative Engine Optimization (GEO), website, social media, email to uncover insights and opportunities.
• Build and maintain dashboards and reports using tools like Tableau and Excel to track KPIs and campaign effectiveness.
• Identify and utilize new and emerging technologies, such as AI tools, to enhance processes and improve reporting
• Leverage analytics platforms such as Google Analytics, SEM Rush, and the social media agency to shape SEO and GEO strategy and implement recommendations.
• Produce ad hoc reporting and automate recurring analytics tasks.
• Conduct competitive and market analysis to inform strategy and identify trends in financial services.
• Track and respond to customer feedback on social platforms and review sites, escalating as needed.
• Review customer databases using predictive analytics to score leads and personalize outreach

Project Coordination

• Assist in or lead planning and executing marketing initiatives and campaigns including actively participating in brainstorming sessions.
• Collaborate cross-functionally to ensure alignment on brand, timelines, deliverables, and messaging.
• Conduct competitive and market research to identify trends and opportunities.
• Plan and execute email marketing campaigns and customer journeys using Salesforce Marketing Cloud.
• Asist with ongoing website maintenance and page development.

Copywriting & Content Development

• Write and edit internal communications (e.g., emails, internal intranet) and external content (e.g., website copy, social media posts, blogs, email campaigns).
• Ensure messaging is clear, consistent, and aligned with brand voice across all channels.
• Respond to internal and external requests with creative, timely content solutions.
• Perform other duties as assigned

What We’re Looking For:

• Bachelor’s degree in Marketing, Communications, Business, Journalism, or related field.
• A minimum of one year of experience in project coordination and tracking marketing analytics.
• Strong writing and editing skills with attention to detail and grammar.
• Experience and familiarity with marketing platforms like Google Analytics, Tableau, Salesforce Marketing Cloud, AI and CMS platforms a plus.
• Ability to interpret data, communicate insights clearly and make strategic recommendations.
• Excellent organizational skills and ability to manage multiple priorities.
• Demonstrated creative ability in content creations and campaign ideation.

Working Conditions/Demands:

• Professional office setting.
• Primarily sedentary position requiring long periods of time working at a computer.
• Must be able to move throughout the office and buildings to obtain or relay information.
• Must be able to perform the essential functions of the position with or without reasonable accommodation.

Who Are We?

We’re not just another bank and we’re not looking for just another employee. Since 1999, First Internet Bank has been dedicated to finding a better way to bank and doing things that have never been done before. Yes, we really were the first state-charted, FDIC insured bank to operate entirely online and we have been leading the way ever since.

We seek the game changers, the innovators…those who challenge the status quo because change really is the only constant. Ready to join a team of imaginative, driven individuals like you? It’s your career, you deserve to imagine more. Keep reading, we think you will like you what see.

Why Join Us? 

Our success has been driven, in part, by four core competencies – customer focus, teamwork, adaptability and initiative. Collectively they define our actions and are at the heart of all we do.  As a result, we’ve been fortunate to have been named numerous times as an Indianapolis Star Top Workplace and one of the Best Banks to Work For! Headquartered in downtown Fishers, our newly-built, state-of-the-art 175,000 square foot facility headquarters was designed with our team in mind and features an 18,000 square foot open air deck named “The Backyard”, with fire pits, covered pergola, waterfall and foliage to create a momentary escape from the work day.  Beyond that, the onsite fitness center with the latest equipment and ergonomically-designed workstations help promote health and wellness.  Have we mentioned free snacks, soft drinks and beer available on tap?  Want more?  How about unlimited volunteer time off and social events to bring us all together to have some more. Why just imagine more, take the “first” step and apply today.

Our benefits package includes the following and so much more:

• Medical Dental, Vision Insurance
• 401(k) Retirement Plan with Generous Match
• Professional Development Reimbursement
• 3 Weeks Paid Vacation Plus Paid Holidays
• Paid Volunteer Time
• Business Apparel Allowance

Equal Opportunity Employer - Women, Minorities, Veterans and Individuals with Disabilities

If you are a California resident, you may be entitled to certain rights regarding your personal information. Additional information about our data collection practices and location specific notices is available on our privacy policy. Click here to read more.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c). Click here to read more.