Digital Marketing Project Coordinator (Project Coordinator) bei City of Norfolk, VA
City of Norfolk, VA · Norfolk, Vereinigte Staaten Von Amerika · Onsite
- Professional
- Optionales Büro in Norfolk
About the Department
Dive into the heart of arts, culture, and entertainment in Hampton Roads with SevenVenues, the City of Norfolk's Department of Cultural Facilities, Arts and Entertainment! Home to Scope Arena, Chrysler Hall, Attucks Theatre, Wells Theatre, Harrison Opera House, Harbor Park, and Open-Air Events, SevenVenues provides entertainment programming that connects Hampton Roads residents, visitors, and tourists to Norfolk’s rich and diverse arts and entertainment community. SevenVenues is also responsible for each venue's maintenance, repair, management, and operation. Join us as we create, inspire, and celebrate through the power of live performances, diverse community events, and captivating public art – it's more than entertainment, it's an experience.
We are looking for a Digital Marketing Project Coordinator to join our team. The Digital Marketing Project Coordinator assists in overseeing SevenVenues’ online presence through emails, websites, and paid digital channels. This position plays a key role in the creation and implementation of digital and email marketing campaigns primarily designed to convert viewers to ticket buyers for SevenVenues’ programming, which includes national/international touring acts, comedy, family shows, sporting events, lectures, symphonies, operas, and the Broadway in Norfolk series. The Digital Marketing Project Coordinator manages the various ways in which content can be shared across email, website, and social media to retain current patrons and attract new audiences. The candidate is proficient in digital and social media advertising and up to date on the latest digital trends, including emerging AI technology.
Position Duties
Under the direction of the Marketing & Public Relations Manager, the Digital Marketing Project Coordinator is responsible for planning and implementing digital marketing campaigns for upcoming SevenVenues shows and seasonal branding campaigns. These campaigns will utilize various digital platforms, including social media, programmatic display/video, search/SEM, OTT, Spotify, and YouTube.
The Digital Marketing Project Coordinator will track and analyze engagement, budget, and ticket sales for each campaign to determine efficacy and ROI and make adjustments accordingly. This is a profoundly digital-focused position that requires exceptional attention to detail, strong analytical and technical skills, and website management experience.
Essential functions include but are not limited to:
- Consult with the Marketing & Public Relations Manager and promoters to identify marketing campaign objectives and revenue expectations.
- Develop and implement digital marketing and branding campaigns for upcoming performances and branding initiatives as assigned. Determine the creative content, digital platforms (social media, programmatic display/video, Google ads, etc.), sales timeline, and budgets necessary for each campaign.
- Set up tracking (e.g., UTM parameters, pixels, conversion tracking). Provide ongoing metrics, analytics, and reporting to generate insights and create actionable reports to achieve campaign objectives.
- Ensure that strategies and creative content are consistent with SevenVenues’ brand guidelines and initiatives and integrate across all marketing channels (social media, content marketing, email, print, and digital platforms) to support brand awareness (SevenVenues) and show promotion.
- Track advertising spends and prepare financial reports at the end of each campaign for show settlements. Provide promoters and accounting with proof of performance documents and invoices for each campaign.
- Utilize Ticketmaster’s marketing and sales resources to support advertising and promotional efforts. These resources include CENs, VIP emails, TM Promoted ads, and platforms to place programmatic display/video and SEM campaigns.
- Manage the SevenVenues YouTube page.
- Assist with creating social media content as needed, including filming, editing, and publishing across various channels.
- Respond to internal and external inquiries about digital projects and campaigns. Collaborate on adjustments to these campaigns as needed and communicate these updates to promoters and internal stakeholders.
- Assist with managing and maintaining the SevenVenues website. This includes building event pages, promotional landing pages, and updating content. Monitor ticket sales to determine which events should be featured on the SevenVenues homepage and in promotional spotlights.
- Manage email marketing efforts, including building emails in Ticketmaster Engage, securing approvals from promoters, and scheduling deployments. Track ticket sales to determine email inclusion for upsell opportunities.
- Assist with managing SevenVenues’ patron database in Ticketmaster Engage and HIVE (SMS).
- Prepare advanced content timelines and budgets for recurring events (MEAC, Patriotic Festival, etc.).
- Maintain records of previous projects and campaigns, including launch dates, platforms, budgets, and revenue for retrieval in future marketing projects.
- Keep abreast of the latest trends in digital advertising.
- Represent the marketing department at meetings and networking gatherings as needed.
- Assist with off-site branding and promotional events as needed.
- Serve as City Executive representative on assigned show days.
- Perform other related duties as assigned.
Minimum Qualifications
- Excellent organizational skills and the ability to manage and coordinate multiple projects concurrently, meeting established timelines, quality, and cost objectives.
- Experience creating and placing ads and promotional content across various digital advertising platforms (social media, programmatic display/video, etc.).
- Experience creating and deploying emails within an email marketing platform (Mailchimp, HIVE, Ticketmaster, etc.).
- Strong understanding of digital marketing metrics and analytics. Experience collecting, analyzing, and interpreting marketing data.
- MS Office Professional Suite (Outlook, Word, Excel, PPT).
- Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat).
- Meta Ads Manager.
- Experience setting up campaign tracking tools (e.g., UTM parameters, pixels, conversion tracking) is strongly preferred.
- Ticketmaster (TM1, Ticketmaster Solutions, etc.) experience strongly preferred.
- Google Ads experience strongly preferred.
- Excellent communication, time management, and organizational skills. Highly organized/detail-oriented.
- Ability to thrive in a fast-paced collaborative environment with a high-volume workload often requiring short turnaround times.
- Ability to comprehend complex and technical information and convey it to others.
- Ability to work independently with minimal supervision.
- Ability to work a flexible schedule, including nights, weekends, and holidays.
Other Qualifications
Work Hours:
