Rolling Stone: Paid Social Lead bei Penske Media Corp.

Rolling Stone: Paid Social Lead

The Rolling Stone Paid Social Lead role requires a strong understanding of marketing & advertising, paired with a deep knowledge of social media. This role will help develop Rolling Stone paid social strategies and work closely with the Post-Sale and Account Management teams on executing client campaigns and key Rolling Stone priorities. The ideal candidate will bring a highly analytical and creative mindset to social media buying.

As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Responsibilities:

• Implement Rolling Stone organic and paid campaigns across Instagram, Facebook, Twitter, YouTube, Snapchat, and TikTok
• Proficient in building out tactical strategy, audience building, content mapping, and flight recommendations
• Develop and optimize paid strategy to meet clearly defined KPIs and appropriate measurement that leads back to client and campaign goals
• Collaborate with Rolling Stone Post-Sale team members to ensure paid media campaign strategies and execution align
• Track and monitor social campaign analytics for client reporting
• Analyze performance data to develop optimization that align with campaign goals and strategies
• Evaluate marketing plans and social strategy for key Rolling Stone moments, tentpoles, and events and recommend improvements
• Manage paid social media budgeting and invoice reconciliation
• Monitor and manage the social media posts to ensure a positive online reception
• Act as a trusted touch point for internal stakeholders across Rolling Stone and PMC Corp regarding campaign strategy and implementation

Requirements:

• 3+ years of paid social advertising experience

Preferred Skills:

• Experience in working with large datasets
• Excellent verbal and written communication skills
• Proficient in Excel, PowerPoint, and Keynote
• Proven ability to manage multiple projects at a time while paying strict attention to detail
• Proven ability to navigate client and external communication
• Self-starter who is comfortable with a rapidly changing environment

Typical wage range: $65k - $80k. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role.

If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s all About You…

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meeting employees’ needs, we are currently launching a new Flexible Vacation Policy.

At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.

 About Rolling Stone:

Rolling Stone, the number one brand in music publishing, has been the leading voice of music and popular culture for 50 years.  The multi-media brand features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across many platforms including magazine, digital, mobile, social and event marketing. Rolling Stone provides “all the news that fits” to a global audience of approximately 60 million people every month and publishes over 100 pieces of content every day.