Digital Marketing Executive Natural Foods (12826) bei Lotus Bakeries

Lotus Natural Foods, the healthy snacking division of Lotus Bakeries and a portfolio of 5 incredible brands; BEAR, TREK, nakd. Kiddylicious and Peter’s Yard, all having their own distinct proposition and role within our business.

We have great ambitions for all our brands, ensuring that as a business we deliver sustainable growth over the long-term. We believe that taste and quality are 100% of what underpins us as brand leaders within our categories, and what pulls us apart from our competitors. All of our brands started right here in the UK, as the first market for distribution, but over the years we can now be found across the globe, our ranges have got bigger, along with us as a business.

To date we have achieved so much, but there is still plenty of room to grow further and that means we need more brilliant people, those that share an ambition for making a difference and want to join us in delivering the next chapter of growth. Fancy getting involved, then read on…

As a Digital Executive in our Marketing team, you will be:

Responsible for day-to-day management of in-market paid media:

• In-market management of paid digital media campaigns across BEAR, nakd., Trek & Kiddylicious
  • Responding to comments, handling direct messages, monitoring activity and keeping an eye on inappropriate comments or spam across paid campaigns.
  • Via the access of the global business manager account, review weekly the performance and share with the Marketing Manager key highlights and deliverables.
  • Support agency with influencers on BEAR, while being the lead on influencers across nakd., Trek and Kiddylicious and coordinating send outs in house
  • Re-post UGC on social channels
• Provide insightful monthly reports across relevant digital channels (social, website & CRM) to Brand teams with analytical recommendations.
• Engagement with consumers / questions and comments
• Social media planning in conjunction with external agencies – be the gate keeper between agency and brand team.
• Support Lotus global marketing team as the in-market point of contact on brand websites.
• Be a positive point of contact for the wider team, be ready to help out

From playful snacks like BEAR to “just fruit and nuts!” like nakd., this is your chance to grow your skills and make a real mark. 

• A university degree 2.1 Ba (Hons) in a marketing related discipline
• Minimum 2-years’ experience in a digital marketing-related role
• Experienced in managing external agencies from social content calendars to developing social media strategies
• Ability to analyse data, draw insights and produce monthly reports with clear actionable recommendations
• Experience of working directly with influencers and negotiating deliverables
• Strong language skills for newsletter, website and social media copywriting with excellent attention to detail
• Comfortable with online interactions with consumers and followers for paid social media advertising
• Ideally, some experiences with website management (e.g. WordPress), and social media, specifically Instagram, TikTok, Facebook and YouTube

Key Attributes

• Analytical thinker
• Creative
• Pro-active
• Team player
• Independent self-starter
• Comfortable with online interactions
• Strong willingness to learn
• Strong language skills, both oral and written
• Consumer first mindset
• Passionate about being part of the growth of Lotus Natural Foods UK