Head of Brand & Marketing bei The Boundary

Role Purpose

The Head of Brand & Marketing is responsible for defining and delivering a globally consistent, high-impact marketing strategy that builds The Boundary's brand equity, drives customer acquisition, supports revenue growth across both service and product lines, and positions the company as a world-leading brand in tech-enabled real estate visualisation and software.

As a key member of the senior leadership team, the Head of Brand & Marketing leads the development of global campaigns, regional execution alignment, digital infrastructure, content strategy, and internal/external communications. This role balances long-term brand building with short-term performance marketing and enables go-to-market (GTM) success across all regions and business lines (services and SaaS). The position is central to shaping a scalable marketing function that supports organisational growth, geographic expansion, and evolving customer needs.

Performance Dimensions

• Global brand health metrics (brand awareness, sentiment, share of voice)
• Marketing-sourced and influenced pipeline (volume and quality of leads)
• Campaign performance (ROI, engagement rates, MQLs)
• Cost per lead (CPL) and customer acquisition cost (CAC)
• Regional marketing performance alignment and consistency
• Team development, retention and engagement scores

Key Relationships

Internal

• Chief Executive Officer (CEO)
• Chief Client Officer (CCO)
• Regional Managing Directors
• Chief Technical Officer & Product Team
• Sales/BD Leaders
• Chief Operating Officer
• Chief Creative Officer and Creative Directors

External

• Creative and digital agencies
• PR & media partners
• Industry event organisers
• SaaS marketing and CRM vendors
• Analysts and press contacts

Key Challenges

• Balancing brand equity building with tactical lead generation across diverse service and product lines.
• Driving centralised global strategy while enabling regional agility and execution.
• Maturing the marketing tech stack and reporting infrastructure in a fast-scaling environment.
• Effectively positioning The Boundary across different customer types (developers, agents, enterprise, etc.).
• Navigating complexity between creative services and software marketing needs.
• Hiring, developing, and retaining a globally distributed team.
• Evolving marketing strategy to match the company's growth from ~£20M to £50M+ revenue.
• Maintaining brand consistency during rapid organisational, product, and market change.

Key Accountabilities

Global Brand Strategy & Governance

• Lead the development and execution of The Boundary's brand vision, architecture, and visual identity globally.
• Ensure consistent brand application across all customer touchpoints, regions, and marketing materials.
• Develop positioning frameworks for both services and SaaS product lines that align with commercial strategy and resonate across markets.
• Embed brand equity and storytelling as central pillars in all go-to-market activities.

Integrated Marketing Planning & Execution

• Build and manage the global marketing calendar, ensuring campaigns are aligned with commercial priorities and product/service launches.
• Own, oversee and directly contribute to the execution of global marketing campaigns including digital, experiential, social and content strategies.
• Develop annual and quarterly marketing plans in collaboration with regional marketing leads and commercial stakeholders.

Demand Generation & Performance Marketing

• Drive lead generation and conversion through performance marketing channels across regions, optimising CAC and ROI.
• Implement and continuously optimise a full-funnel approach to digital marketing (SEO, SEM, paid media, email marketing).
• Partner with Business Development and Client Services teams to ensure marketing supports every stage of the sales funnel.

Regional Marketing Team Leadership

• Direct and support a high-performing regional marketing team across the US, GCC, UK/EU and APAC
• Ensure global strategy is adapted to regional nuances while maintaining consistency of brand and messaging.
• Set goals, coach, and develop team members to drive local execution excellence, and alignment with group-level KPIs.

Digital Infrastructure & Martech Ownership

• Define and lead the evolution of the company's marketing technology stack (CRM, automation, analytics, CMS).
• Implement data-driven decision-making and performance tracking frameworks for all marketing activities.
• Ensure integration between marketing and sales systems (e.g. HubSpot etc) for pipeline visibility and ROI tracking.

PR, Communications & Thought Leadership

• Lead global PR and external communications strategy to build authority and awareness of The Boundary brand and leadership.
• Partner with founders, creative leaders and executives to activate thought leadership across relevant industry platforms and publications.
• Manage corporate communications including crisis management, announcements, and investor-facing messaging in collaboration with the CEO.

Product Marketing & GTM Enablement

• Partner with Product, BD, and Customer Success to launch new products/features with clarity, velocity and impact.
• Create value propositions, messaging frameworks, and marketing assets tailored to key customer segments.
• Develop enablement material to support Sales and Client Services in storytelling and differentiation.

Policy & Risk

• Ensure full compliance and adherence to The Boundary policy, principles and practices and all external laws and regulations where applicable.

KPI/Metrics

• Brand Awareness Growth (measured across core markets via web traffic, share of voice, and campaign reach)
• Marketing-Sourced Pipeline Contribution (total $ value and % of new business pipeline generated through marketing)
• Customer Acquisition Cost (CAC) (tracked by region and business line - SaaS & Services)
• Campaign ROI & Conversion Metrics (across paid, organic, and partner channels)
• Regional Execution & Plan Compliance (on-time, in-budget delivery of regional marketing progams)
• Internal Stakeholder Satisfaction (Marketing Enablement NPS) from Commercial, Product, and Executive teams

This list is not exhaustive, other KPIs and Metrics may change or be added as required

Requirements

Preferred Work Experience

• 10+ years of progressive leadership in global marketing roles.
• Proven experience leading both brand and demand generation for B2B service and SaaS businesses.
• Experience in real estate, architectural visualisation, proptech or creative industries is highly valued.
• Strong background in building marketing functions from early stage to scale-up.

Certifications or Qualifications

• Bachelor's or Master's in Marketing, Communications, Business, or related field.
• Professional certifications in Digital Marketing, Product Marketing or Brand Strategy are advantageous.

Learning Agility

• Comfortable operating in a high-change environment.
• Rapid learner with capacity to absorb and act on new data, channels, and market developments.

Technology & Systems

• Deep experience with modern martech stacks including CRM (HubSpot/Salesforce), marketing automation, CMS, and analytics tools.
• Familiarity with digital content production tools and collaborative platforms.

Mindset & Attitude

• Strategic thinker with hands-on execution capability.
• Data-driven and creative in equal measure.
• Curious, adaptable, and relentlessly focused on customer needs.

Communication

• Exceptional written and verbal communication.
• Ability to articulate complex propositions simply and inspire internal and external audiences.

Process/Delivery Management

• Strong project management skills across campaign execution and product launches.
• Able to prioritise and deliver at pace, across multiple concurrent initiatives.

Functional Expertise

• Brand strategy, content marketing, digital marketing, product marketing, marketing ops, and regional team management.

Leadership & Innovation

• Experience leading high-performing global teams.
• Proven innovator in marketing strategy, technology adoption, and campaign creativity.

Benefits

• Salary: £70,000 to £80,000 dependent on experience
• Bonus Scheme: based on annual company performance
• Pension Scheme
• Holidays: 25 Days (increases 1 day per year of service up to 29) + Bank Holidays
• Gym membership paid for or contribution to other fitness goals
• Cycle to Work and Tech Schemes
• Mental Health support
• Great Learning & Development opportunities
• Regular team events and social activities
• Fantastic office environment in a nice location