Marketing Manager, Retention bei Financial Times
Financial Times · New York, Vereinigte Staaten Von Amerika · Hybrid
- Professional
- Optionales Büro in New York
About us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
Our commitment to a fair and inclusive workplace
At the FT, we are committed to creating a fair and inclusive workplace where everyone has equal opportunity to succeed. We welcome and value different perspectives and strive to ensure all employees are heard and supported. We believe people do their best work when they can be themselves and have the flexibility they need to balance their work and personal lives. We are an equal opportunity employer and align with all applicable laws prohibiting discrimination.
The role: Marketing Manager, Retention – FT Specialist
We are seeking a strategic and meticulous Marketing Manager, Retention to lead multi-brand retention marketing efforts for FT Specialist. This role focuses on driving engagement, satisfaction, and renewal across 11 publications, starting at the point of sale. You’ll build and implement campaigns that contribute to subscriber journeys, collaborating cross-functionally to enhance onboarding, deepen readership, and improve retention.
Key responsibilities
Onboarding & Engagement Strategy
Be responsible for the post-sale subscriber journey for new readers and subscription managers
Launch and run campaigns (email and social) to drive engagement and long-term retention
Collaborate with editorial/product teams to highlight new features and usage tips
Optimize campaign performance and propose data-driven improvements
Partner with Customer Success and Renewals teams to drive value through expansion
Cross-sell & Value Communication
Design targeted outreach promoting license expansion and product highlights
Showcase subscription value through usage summaries and celebratory campaigns
Develop content that humanizes FT Specialist brands and celebrates achievements
At-Risk Accounts & Retention Campaigns
Implement targeted campaigns to re-engage at-risk accounts
Support Renewals with tailored messaging and feature education
Track and refine strategies through performance insights
Subscription Manager-Facing Campaigns
Create reports and materials that demonstrate usage and account value
Support partners in building compelling renewal narratives
Contribute to tools that help clients rationalize subscription continuation
Performance & Optimization
Meet critical metrics for retention marketing across FT Specialist publications
Apply A/B testing and behavioral data to optimize strategies
Share takeaways to advise broader FT marketing and sales efforts
Required skills / experience
Shown ability in email and social marketing, ideally in retention, lifecycle, or subscription models for
Strong background in B2B marketing; license-based or SaaS experience a plus
Proficient in producing compelling and coherent written content
Strong collaborator across client success, editorial, and data functions
Proficiency with CRM, marketing automation, and analytics tools
Highly organized, with experience handling multiple priorities across brands
Strategic, customer-focused problem solver with a long-term growth mindset
Measures of success
Increased reader engagement (e.g., page views, time on site, logins)
Improved onboarding completion and license activation rates
Higher readership development and expansion metrics
Greater engagement from subscription managers
Reduced churn and improved renewal performance
Strong cross-sell and upsell campaign results
What’s in it for you? Our benefits
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, health coverage, 401k and company match, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community.
We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.
Accessibility
We are a disability confident employer and Valuable 500 signatory.
Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [email protected] and a member of our team will be happy to help.
Further information
A reasonable estimate of the salary range for this role is $95,000 - $105,000. Final compensation will be determined based on experience, qualifications, and business needs.
At the FT, we embrace innovation and the use of technology and appreciate that individuals may use AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.
Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.
Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact [email protected].
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