Growth Marketing Manager (m/w/d) — Parental Leave Cover bei Yousician

JOIN YOUSICIAN

Yousician impacts and enriches the lives of millions of people by empowering them to play the music they love, learn something new, and nourish their well-being with something meaningful. We merge music and tech to amplify the everyday. We reimagine the way people learn to play so that everyone can play.

And, you don't need to be a musician to join Yousician!

We’re a band of passionate professionals who love what they do, are great at it, and move to the beat of the same drum. We’re for all players, from newbies to seasoned pros. If you are looking for a rewarding career opportunity that helps shape the future of music-tech, you’re in the right place!

WHY YOU SHOULD APPLY

Ready to revolutionize how people enjoy music? As a Growth Marketing Manager at Yousician, you’ll be at the forefront of expanding our reach to millions of aspiring musicians around the globe. Your work will be pivotal in shaping how people discover and embrace music in their everyday lives. 

We're looking for a marketing expert who thrives in driving growth through innovative and strategic campaigns. If you're ready to be part of the world’s leading music-tech platform and redefine how people access music, this role is for you. And don’t worry, you don’t need to be a musician to make an impact here, just a passion for crafting compelling user journeys!

Global Impact: You'll work on international marketing campaigns that reach diverse markets across the world, not just one region.

Innovative Products: Promote industry-leading music education apps transforming how people enjoy music.

WHAT YOU'LL DO

• Own Web Campaigns: Take end-to-end responsibility from generating strategy through reporting across web channels to achieve company business goals.
• Strategize and Optimize: Develop and execute a strategy for your channels and ensure a strong ROI and continuous performance improvement.
• SEO Strategy & Agency Coordination: Act as the primary liaison with our SEO agency to ensure alignment on strategy, implementation and performance
• Bridge SEO & SEM: Understand the relationship between organic and paid search, and use cross-channel insights to maximize efficiency and performance across both.
• Data Analysis and Reporting: Partner with data team to ensure sophisticated data analysis to inform decisions. 
• Creative Collaboration: Work closely with creative team to brainstorm, develop and refine ad creatives that align with platform best practices and resonate with the target audience.
• Partner Management: Build and maintain relationships with marketing partners to support growth initiatives.
• Cross-Functional Engagement: Collaborate with internal stakeholders to innovate, develop and implement a robust strategy.
• Innovative Experimentation: Plan and execute experiments to drive continuous improvement and innovation in user acquisition strategies.
• Identify Opportunities: Explore new opportunities for investment to assist in scaling user acquisition efforts and fuel incremental growth in a dynamic landscape.

WHO YOU ARE

You are a performance-driven marketer with:

• (3+ years) Performance marketing experience in web advertising campaigns with a proven track record.
• Hands-on experience in major advertising platforms (e.g. Google Ads, Bing Ads, Meta, etc.) across various formats (e.g. SEM, PMax, Display, Video, CTV, etc.).
• Strong understanding of performance marketing metrics and ability to connect channel performance to business outcomes.
• Ability to connect SEO and SEM strategies to create holistic acquisition plans
• Exceptional ability to draw key insights from both quantitative and qualitative and make data-informed decisions; comfortable working with large datasets.
• Deep knowledge of the digital marketing landscape and best practices
• Proficiency in BI tools (e.g. Looker, PowerBI) and web analytics tools (e.g. Google Analytics, Ahrefs/SEMrush)
• Excellent communication and collaboration skills, with a strategic mindset.
• A self-starter with a bias for action and strong sense of ownership

- Valued Experience:

• Experience in subscription-based business or B2C SaaS products.
• Exposure to app acquisition and mobile growth marketing
• Experience with experimentation, landing page optimization or web UX/CRO

WHAT WE OFFER

• You’ll have an opportunity to join our diverse international team, backed by the top VCs and competing with the best education applications in the world 
• You'll have a meaningful and profound impact on the lives of millions of musicians and future musicians all around the world.
• You’ll get to work with a passionate and friendly growing band of PMs, designers, developers and data scientists.
• Relocation support
• You'll get a competitive compensation package - salary, perks- and work in an awesome office in Berlin.
• Employment type: Full-time, 12‑month fixed‑term contract,

HOW TO APPLY

Send us your application and CV(in English). Or get in touch with us through our Talent Acquisition Partner [email protected]. Let's make the world a more musical place together! #rockon

ABOUT US 

Yousician is the world’s largest music-tech company, with millions of users worldwide. Based in Helsinki, Finland, Yousician is home to the category-defining Yousician and GuitarTuna apps. Yousician, the #1 platform to learn and play music, makes learning fun, easy, and more accessible for everyone. Yousician’s innovative, award-winning technology listens to you play and gives instant feedback. With interactive, gamified lessons and songs, and courses by world-famous artists like Metallica and Jason Mraz, Yousician empowers people to play music they love. GuitarTuna, the #1 tune-and-play app (iOS, Android, WP), has won numerous international business awards, including WIRED’s hottest Finnish start-up, SXSW, Midem, Launch.edu, and educational awards such as Sunday Times 'World's best apps' and Best European Learning Game. Today Yousician employs 140+ professionals from nearly 30 nationalities. We're hiring, so come join our amazing team and help us make the world a more musical place!

Shaping Music Together - With Every Voice

At Yousician, we’re on a mission to make musicality as common as literacy, and key to that is building a team as diverse as the people we serve. As part of our ongoing journey towards building a diverse, equitable and inclusive culture and in accordance with our core values, we welcome applications from all individuals, regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status or any other characteristic. People with severe disabilities will be given preference if equally qualified.

If you have a disability, special needs, or require any specific needs or support during the application process, please feel welcome to inform us and we’ll gladly provide the support you need during the application and interview process.

We’re here to make music more accessible and that includes the path to joining our team.

CANDIDATE PRIVACY

Here at Yousician, we take your privacy seriously. We only process your personal data for recruiting purposes. You can read more about candidate privacy in our Privacy Notice.