Business Outreach Manager bei Kensington Senior Living

Why The Kensington White Plains? Because Our Promise is to love and care for your family as we do our own…and this extends to our team members too! Become part of a community that’s driven by its unique core values: a Love for Seniors, Respect for Each Other, Passion for Excellence, and a Spirit to Serve.

Partner with us to find your path, grow your purpose, and expect the unexpected: deeper connections, better opportunities, and a stronger sense of belonging.

Salary: $85k

Schedule: Full-Time Mon-Fri

Summary:
The Business Outreach Manager is responsible for strengthening referral networks, generating leads, and enhancing brand visibility through strategic outreach, marketing, and event initiatives. This role focuses on building long-term professional relationships, supporting sales efforts, and ensuring community presence across assigned territories to help achieve census goals.

Duties and Responsibilities:

• Build and maintain strong referral relationships through consistent outreach, networking, and community visibility.

• Represent the community at professional events, association meetings, health fairs, and networking functions to promote services and cultivate leads.

• Partner with the Sales team to nurture leads, manage timely follow-up, and support conversion into move-ins.

• Assist with planning, coordinating, and executing community and co-hosted events, ensuring seamless logistics and guest experience.

• Create and support digital and print marketing campaigns, including e-blasts, flyers, social media, and print collateral.

• Collaborate with the Digital Marketing Team to share event updates, photos, and highlights for web and social channels.

• Maintain accurate CRM records, track outreach efforts, and manage post-event follow-up communications.

• Participate in weekly team meetings to review outreach performance, event outcomes, and support sales strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.

• Minimum of 3 years’ experience in outreach, marketing, or sales, ideally in senior living, healthcare, or hospitality.

• Strong project management, organizational, and communication skills with high attention to detail.

• Ability to work collaboratively in a fast-paced environment while maintaining professionalism and a positive attitude.

• Proficiency in Microsoft Office and CRM systems required.

• Must have reliable transportation for local travel and flexibility to work evenings and weekends as needed.

Physical & Other Requirements:

• Ability to stand, walk, and lift up to 25 lbs.

• Comfortable engaging with diverse groups in professional and community settings.

• Self-motivated with the ability to manage multiple priorities and meet deadlines.