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The Senior Franchise Business Leader will be instrumental in achieving the company’s franchise initiatives to include: new store openings, execution of new development agreements, and growing sales across all revenue channels. The Senior Franchise Business Leader will spearhead all efforts related to increasing sales within business-to-business sales, in addition to catering and gifting. They will serve as the subject matter expert in partnership with the VP of Franchise Operations and other Franchise Business Leaders to ensure that brand standards are met across their defined span of 30-40 franchise stores (ensuring and enforcing brand standard adherence; ensuring execution of operations systems and tools, conducting operational assessments and creating action plans for growth and improvement; influences franchisees to drive business results through the development of a trusting and mutually beneficial working relationship). This role will be responsible for providing strategic guidance, performance analysis, and brand insight for their defined span of control while also partnering with internal stakeholders to achieve the company’s 6-year strategic plan.

ESSENTIAL FUNCTIONS

· Spearheads the development and execution of the franchise plans for business-to-business, catering, and gifting sales to achieve the strategic initiatives of the Company.

· Partners with franchisees and internal stakeholders to analyze key performance indicators and financial data to provide actionable insights and recommendations to franchisees and HBH senior leadership.

· Develops content for monthly webinars for the franchise community to promote best practices to achieve business-to-business activities.

· Develops, execute, and monitor the processes, activities, and best practices to drive Catering and Gifting sales across the 200+ store franchise system.

· Partners with various teams to include Franchise Operations, Real Estate, and Construction to support all new store opening activities and existing store remodels according to brand standards.

· Fosters and maintains trusting and mutually beneficial business relationships with franchisees

· Mentors and supports other Franchise Business Leaders with New Store Opening activities and Operational Excellence Reports

· Partners with senior leadership and Franchise Business Leaders with SWOT analyses to ensure FSQA compliance

· Ensures adherence to the Vision, Mission, and Values of the HoneyBaked brand in all franchisee stores and among all Franchise Owners and Franchise Store Teams

· Partners with internal teams to ensure brand adherence in the areas of standard operations, marketing, customer experience, and food safety in accordance with Company standards.

· Researches and maintains insight on industry trends and competitor activities in an effort to provide strategic guidance to senior leadership and the franchise community.

· Supports the Franchise system with New Store Opening activities to include premarketing initiatives

· Supports additional franchise development area planning and the new store opening process

· Trains, coaches, and supports new and current franchise owners to execute the New Store Opening Roadmap to ensure successful new store openings and sustained sales growth

· Conducts a comprehensive annual business review of the franchisee’s operational and financial performance, as well as semi-annual Operations Excellence Review (OER)

· Communicates opportunities, performance gaps, and areas of influence to the Vice President, Franchise Operations

· Ensures Voice of the Customer Program is trained and executed to ensure consistent and highly satisfying customer experience intended to build sales and brand loyalty

· Leverages Limited-Time-Only (LTO) and Holiday promotions to increase market share, build sales, and grow transactions as key drivers of a profitable business model

· Is uncompromising in the execution of local and national food safety and health standards, as well as strict compliance to the brands Food Safety and Pest Management Programs

· Ensures the brand’s marketing calendar is executed flawlessly through completion of in-store visits, Checks for Excellence, and consistent coaching and communications

· Trains and coaches Franchise Owners, Operators, and Store Managers to utilize HoneyBaked food, labor, and controllable expenses systems to effectively manage costs

· Provides consultation and expertise to improve margins, operational efficiencies, and profits

· Serves as a role-model and leader-led example of fostering and inspiring a Growth-Mindset

· Responsible for achieving sales and profit goals; utilizes available reports to identify opportunities and ensures that correct operational procedures are followed at all times

· Builds capability and working expertise to provide problem solving and planning solutions

· Maintains store-level compliance to Federal, State, and Local Laws

SUPERVISORY RESPONSIBILITIES

· This role will lead 2 or more Franchise Business Leaders.

EXPERIENCE REQUIREMENTS

· 5+ years of extensive multi-unit franchise leadership and operational roles preferably within the restaurant industry

EDUCATION REQUIREMENTS

· Bachelor’s degree preferred

KNOWLEDGE, SKILLS, AND ABILITIES

· An understanding of P&L statements, budgeting and controllable costs

· Strong analytical skills, including proven ability to develop, manage, and interpret metrics

· Intermediate computer skills, particularly in Word, Excel, SharePoint, PowerPoint

· Excellent communication skills, both written and verbal

· Possesses a valid driver's license in the state of residence and maintains a good driving record.

· An energetic and positive outlook, proactive self-starter, driven to get things done and does the right thing for the business

· Unparalleled leadership behaviors; providing coaching, developing the team, driving culture, time management, executing tasks and achieving results through others, problem solving and communication

· Demonstrated ability to prioritize, multi-task, meet deadlines, and provide the resolution quickly and efficiently; ability to recognize opportunities and assess risks before they become trends

· Excellent interpersonal skills, ability to build trust, maximize relationships, and interact with all levels, from hourly employees to franchisee leadership groups and owners

· Highly organized, proper planning, time management, and prioritization with the ability to multi- task and handle competing priorities with deadlines

· Personal flexibility and comfort in managing change with little notice

TRAVEL REQUIREMENTS

· Requires extensive travel, typically involving overnight stays, by car or air 75% of the time

PHYSICAL DEMANDS

· Most all of the time is spent sitting in the same position or standing/walking. There is some requirement to lift or handle material and/or equipment of moderate weight (up to 50 pounds)

WORK ENVIRONMENT

· While performing the duties of this job, the employee is periodically exposed to conditions common to food processing including noisy environments and cold temperatures

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.