
- Professional
- Optionales Büro in Toronto
THE POSITION
- Implement marketing plans, including promotional activations and digital marketing strategies that reach the FIFA World Cup 2026™ target audiences for the local market.
- Develop and contribute to marketing planning materials, monitor progress and deadlines for all marketing projects that align with each milestone.
- Work closely with Canadian Host City and government stakeholders to coordinate information and support tournament milestone activations and annoucements
- Actively engage and bring creative ideas for events, tournament milestones, and social activations that will support local collaborations and stay on trend with promotional opportunities.
- Execute activations that relate to several milestone campaigns, such as Offical Mascots, Trophy Tour, Event collaborations, Official World Cup Poster, FIFA Fan Festival, promotional giveaways, retail premium items, partner integrations, etc. to boost brand awareness and customer engagement.
- Manage budget, track expenses, ensure marketing assets and media is appropriate for the consumer and FIFA brand and is cost effective.
- Work with key Functional Areas and external partners to coordinate marketing efforts and ensure brand consistency.
- Handle logistics such as tour bookings, vendor coordination, printers, agencies, on-site setups for special events and marketing activations around FIFA World Cup 2026™.
- Proactively communicate notes, recaps, meeting schedules with key partners
- Monitor and generate reports on campaign performance, return on investment (ROI), and recommendations for improvement.
- Travel within Canada, to the US and/or Mexico may be required to reflect the business needs of the department (meetings, workshops, site visits, other Events, etc).
- This role requires you to be onsite 5 days a week (Monday-Friday) at our Toronto Office.
- Other duties as assigned.
FIFA World Cup 26 Skills Framework
ACCOUNTABILITY: Demonstrate commitment to responsibilities and objectively analyze one’s behaviour, while assuming consequences of one’s own actions and/or decisions and learning from one’s mistakes.
DECISION MAKING: Ability to identify and swiftly make decisions in critical situations, take initiative and calculated risks, explore alternative solutions, and respond promptly to unforeseen circumstances.
INCLUSIVITY: Achieve shared organizational objectives by sharing information with colleagues across all levels and divisions, tangibly influencing others, and maintaining a network of support contacts.
INITIATIVE: Capacity to break new ground, look for unconventional solutions, and produce fresh ideas.
INNOVATION: Capacity to break new ground, look for unconventional solutions, and produce fresh ideas.
LEADERSHIP: Ability to lead one’s contacts/colleagues/partners, encourage teamwork, and delegate authority / decision-making power, as needed, to produce the expected results and make efficient use of the team’s skills and talents.
VISION: Ability to perceive the organization's global environmental impact, anticipate decision consequences, grasp organizational missions, and formulate strategic plans.
Education & Qualifications
- Bachelor’s degree or similar higher education
- Minimum 5 years of experience in a similar role.
- Experience in Marketing, Event, and Project management with the ability to coordinate large events.
- Strong client management skills and ability to multitask in a fast paced environment.
- Demonstrated excellent communication and organization skills.
- Experience in promotions, event activations, and entertainment.
- Experience in agency or sport environments are advantageous.
- Experience working in organizations with international offices/staff.
- High-level management experience.
- Comfortable working in a high intensity environment and work on a volume of projects that help execute the largest event in the World.
- Fluent in English. French is a plus.
- Proficient in Project Management tools (Excel, Word, PowerPoint, Visio & Project, Teams, Wrike) and planning software
- Outlook Email, scheduling, and online collaboration tools.