Director, Paid Media & Lead Generation bei SweatHouz
SweatHouz · Atlanta, Vereinigte Staaten Von Amerika · Onsite
- Senior
- Optionales Büro in Atlanta
Description
Are you a hands-on media buyer and growth strategist ready to drive measurable impact? Sweathouz is seeking a Director of Paid Media & Lead Generation to own and scale our paid media engine. This is a leadership role with real execution responsibility. You’ll both roll up your sleeves to build and optimize campaigns and lead a growing team of media buyers once hired.
What You’ll Do
- Lead strategy and budget planning across paid digital channels (Meta, Google, YouTube, TikTok, Programmatic).
- Personally build, launch, and optimize campaigns to drive awareness, acquisition, and studio growth.
- Establish scalable processes for campaign setup, QA, reporting, and optimization.
- Partner cross-functionally with creative, brand, lifecycle, and finance teams to ensure attribution, spend tracking, and ROI accuracy.
- Analyze and present campaign performance, providing clear insights and action plans.
- Guide A/B and multivariate testing for bidding, creative, and audience segmentation.
- Coach and develop media buyers as the team expands.
Requirements
What We’re Looking For
- 5+ years in digital marketing/media buying with performance accountability.
- 2+ years in leadership or mentorship roles.
- Proven experience managing and directly executing multi-channel paid media budgets.
- Expert knowledge of Meta Ads Manager, TikTok Ads Manager, Google Ads (incl. YouTube), and tracking tools.
- A strategic, data-driven thinker with strong analytical and reporting skills.
- Comfortable owning the end-to-end campaign lifecycle—from build to budget pacing.
- Bachelor’s degree in Marketing, Business, Analytics, or related field.