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Assistant Manager, CRM, TOM FORD & Couture Brands (12893) bei Estée Lauder Companies

Estée Lauder Companies · New York, Vereinigte Staaten Von Amerika · Onsite

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Career Opportunities: Assistant Manager, CRM, TOM FORD & Couture Brands (12893)

Requisition ID 12893 - Posted  - US.New York,NY.GM Building.Corporate Office

 

Position Overview

The Assistant Manager, Global CRM plays a critical role in supporting the strategic and tactical execution of global CRM initiatives across both online and retail channels. This individual will collaborate with cross-functional partners including regional teams, digital marketing, data analytics, IT, and brand stakeholders to enhance consumer engagement, drive loyalty, and increase lifetime value.

 

The role requires a data-driven, detail-oriented, and collaborative team player with a strong understanding of CRM best practices, customer journey mapping, and omnichannel communication strategies.

 

Description

 

Campaign Management & Execution

  • Support the end-to-end development of global CRM campaign guidelines across email, SMS, and other owned channels.
  • Coordinate creative briefs, asset delivery, QA, and deployment in collaboration with regional and global teams.
  • Ensure campaigns are executed on time, within budget, and aligned with brand objectives.

 

Data & Segmentation

  • Leverage customer data to create and manage audience segments for targeted communications across online and in-store channels.
  • Work with the analytics team to identify high-value cohorts and trigger-based communication opportunities.

 

Reporting & Insights

  • Track and report on campaign performance KPIs (e.g., open rates, CTR, CVR, unsubscribe rates).
  • Analyze campaign results and provide insights and recommendations for optimization.
  • Monitor database health and growth across channels and regions.

 

Platform & Tools Support

  • Partner with IT and platform vendors to ensure effective use of CRM tools (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign).
  • Assist in testing and rollout of new CRM features or system enhancements.
  • Support integration of CRM tools with retail systems (POS, clienteling tools) and online platforms (eCommerce, mobile apps).

 

Omnichannel Coordination

  • Collaborate with regional retail and online teams to support CRM initiatives that bridge digital and physical experiences.
  • Partner on in-store activations, loyalty programs, and clienteling strategies.

Qualifications

  • Bachelor’s degree in marketing, Business, or a related field.
  • 2-4 years of experience in CRM, digital marketing, or consumer engagement.
  • Experience in beauty, retail, or luxury preferred.
  • Familiarity with CRM platforms (e.g., Salesforce, Braze, Adobe).
  • Strong analytical skills and proficiency in Excel or BI tools (e.g., Tableau).
  • Excellent communication, project management, and organizational skills.
  • Ability to work in a global, matrixed environment and manage multiple stakeholders.
  • Passion for consumer engagement and driving best-in-class customer experiences.
 

Requisition ID 12893 - Posted  - US.New York,NY.GM Building.Corporate Office

Position Overview

The Assistant Manager, Global CRM plays a critical role in supporting the strategic and tactical execution of global CRM initiatives across both online and retail channels. This individual will collaborate with cross-functional partners including regional teams, digital marketing, data analytics, IT, and brand stakeholders to enhance consumer engagement, drive loyalty, and increase lifetime value.

 

The role requires a data-driven, detail-oriented, and collaborative team player with a strong understanding of CRM best practices, customer journey mapping, and omnichannel communication strategies.

 

Description

 

Campaign Management & Execution

  • Support the end-to-end development of global CRM campaign guidelines across email, SMS, and other owned channels.
  • Coordinate creative briefs, asset delivery, QA, and deployment in collaboration with regional and global teams.
  • Ensure campaigns are executed on time, within budget, and aligned with brand objectives.

 

Data & Segmentation

  • Leverage customer data to create and manage audience segments for targeted communications across online and in-store channels.
  • Work with the analytics team to identify high-value cohorts and trigger-based communication opportunities.

 

Reporting & Insights

  • Track and report on campaign performance KPIs (e.g., open rates, CTR, CVR, unsubscribe rates).
  • Analyze campaign results and provide insights and recommendations for optimization.
  • Monitor database health and growth across channels and regions.

 

Platform & Tools Support

  • Partner with IT and platform vendors to ensure effective use of CRM tools (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign).
  • Assist in testing and rollout of new CRM features or system enhancements.
  • Support integration of CRM tools with retail systems (POS, clienteling tools) and online platforms (eCommerce, mobile apps).

 

Omnichannel Coordination

  • Collaborate with regional retail and online teams to support CRM initiatives that bridge digital and physical experiences.
  • Partner on in-store activations, loyalty programs, and clienteling strategies.

Qualifications

  • Bachelor’s degree in marketing, Business, or a related field.
  • 2-4 years of experience in CRM, digital marketing, or consumer engagement.
  • Experience in beauty, retail, or luxury preferred.
  • Familiarity with CRM platforms (e.g., Salesforce, Braze, Adobe).
  • Strong analytical skills and proficiency in Excel or BI tools (e.g., Tableau).
  • Excellent communication, project management, and organizational skills.
  • Ability to work in a global, matrixed environment and manage multiple stakeholders.
  • Passion for consumer engagement and driving best-in-class customer experiences.
The job has been sent to

Position Overview

The Assistant Manager, Global CRM plays a critical role in supporting the strategic and tactical execution of global CRM initiatives across both online and retail channels. This individual will collaborate with cross-functional partners including regional teams, digital marketing, data analytics, IT, and brand stakeholders to enhance consumer engagement, drive loyalty, and increase lifetime value.

 

The role requires a data-driven, detail-oriented, and collaborative team player with a strong understanding of CRM best practices, customer journey mapping, and omnichannel communication strategies.

 

Description

 

Campaign Management & Execution

  • Support the end-to-end development of global CRM campaign guidelines across email, SMS, and other owned channels.
  • Coordinate creative briefs, asset delivery, QA, and deployment in collaboration with regional and global teams.
  • Ensure campaigns are executed on time, within budget, and aligned with brand objectives.

 

Data & Segmentation

  • Leverage customer data to create and manage audience segments for targeted communications across online and in-store channels.
  • Work with the analytics team to identify high-value cohorts and trigger-based communication opportunities.

 

Reporting & Insights

  • Track and report on campaign performance KPIs (e.g., open rates, CTR, CVR, unsubscribe rates).
  • Analyze campaign results and provide insights and recommendations for optimization.
  • Monitor database health and growth across channels and regions.

 

Platform & Tools Support

  • Partner with IT and platform vendors to ensure effective use of CRM tools (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign).
  • Assist in testing and rollout of new CRM features or system enhancements.
  • Support integration of CRM tools with retail systems (POS, clienteling tools) and online platforms (eCommerce, mobile apps).

 

Omnichannel Coordination

  • Collaborate with regional retail and online teams to support CRM initiatives that bridge digital and physical experiences.
  • Partner on in-store activations, loyalty programs, and clienteling strategies.

Qualifications

  • Bachelor’s degree in marketing, Business, or a related field.
  • 2-4 years of experience in CRM, digital marketing, or consumer engagement.
  • Experience in beauty, retail, or luxury preferred.
  • Familiarity with CRM platforms (e.g., Salesforce, Braze, Adobe).
  • Strong analytical skills and proficiency in Excel or BI tools (e.g., Tableau).
  • Excellent communication, project management, and organizational skills.
  • Ability to work in a global, matrixed environment and manage multiple stakeholders.
  • Passion for consumer engagement and driving best-in-class customer experiences.
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