Position Overview

The Assistant Manager, Global CRM plays a critical role in supporting the strategic and tactical execution of global CRM initiatives across both online and retail channels. This individual will collaborate with cross-functional partners including regional teams, digital marketing, data analytics, IT, and brand stakeholders to enhance consumer engagement, drive loyalty, and increase lifetime value.

The role requires a data-driven, detail-oriented, and collaborative team player with a strong understanding of CRM best practices, customer journey mapping, and omnichannel communication strategies.

Description

Campaign Management & Execution

• Support the end-to-end development of global CRM campaign guidelines across email, SMS, and other owned channels.
• Coordinate creative briefs, asset delivery, QA, and deployment in collaboration with regional and global teams.
• Ensure campaigns are executed on time, within budget, and aligned with brand objectives.

Data & Segmentation

• Leverage customer data to create and manage audience segments for targeted communications across online and in-store channels.
• Work with the analytics team to identify high-value cohorts and trigger-based communication opportunities.

Reporting & Insights

• Track and report on campaign performance KPIs (e.g., open rates, CTR, CVR, unsubscribe rates).
• Analyze campaign results and provide insights and recommendations for optimization.
• Monitor database health and growth across channels and regions.

Platform & Tools Support

• Partner with IT and platform vendors to ensure effective use of CRM tools (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign).
• Assist in testing and rollout of new CRM features or system enhancements.
• Support integration of CRM tools with retail systems (POS, clienteling tools) and online platforms (eCommerce, mobile apps).

Omnichannel Coordination

• Collaborate with regional retail and online teams to support CRM initiatives that bridge digital and physical experiences.
• Partner on in-store activations, loyalty programs, and clienteling strategies.

Qualifications

• Bachelor’s degree in marketing, Business, or a related field.
• 2-4 years of experience in CRM, digital marketing, or consumer engagement.
• Experience in beauty, retail, or luxury preferred.
• Familiarity with CRM platforms (e.g., Salesforce, Braze, Adobe).
• Strong analytical skills and proficiency in Excel or BI tools (e.g., Tableau).
• Excellent communication, project management, and organizational skills.
• Ability to work in a global, matrixed environment and manage multiple stakeholders.
• Passion for consumer engagement and driving best-in-class customer experiences.