IndieWire: Social Media Producer bei Penske Media Corp.

IndieWire is looking for a Social Media Producer who leads with video. This is not just a posting role — it’s a video-first position where production, editing, and visual storytelling drive our cross-platform strategy.

As the primary bridge between IndieWire’s video department and social platforms, you’ll shape how we present original editorial content, branded partnerships, and cultural moments across TikTok, Instagram, YouTube, Reddit and beyond. Whether you’re editing a short form clip for Reels, filming iPhone content on the red carpet, or helping optimize a YouTube rollout, your focus will be on capturing attention through video. You’ll collaborate closely with the Executive Video Producer and our Senior Social Media Editor to craft smart, story-driven content that fuels engagement, drives traffic back to IndieWire.com, and grows our YouTube channel into a top destination for cinephiles.

KEY RESPONSIBILITIES

VIDEO PRODUCTION + POST 

• iPhone or similar: Shoot, produce, and edit social-first video content: interviews, panels, red carpets, behind-the-scenes, TikTok’s, and IG Reels
• Edit expertly in Adobe Premiere Pro — turning around platform-native videos efficiently and creatively
• Be well-versed in filming with an iPhone, knowing how to achieve professional-looking footage through mobile gear, lighting, and framing
• Implement branded content briefs while maintaining IndieWire’s editorial integrity and creative voice
• Add motion graphics, music, subtitles, and VFX to elevate content for maximum engagement
• Media-manage and organize footage and project files across multiple platforms
• Collaborate with freelance editors and producers, ensuring final output meets quality, branding, and delivery standards

YOUTUBE + VIDEO STRATEGY

• Prioritize YouTube as a core platform for both video content and audience growth
• Collaborate with the Executive Video Producer and editorial teams to identify moments and series that can be amplified on YouTube
• Cut down interviews, panels, and long-form content into compelling, SEO-friendly YouTube Shorts and video packages
• Understand YouTube analytics, thumbnails, and headlines to grow watch time, subscribers, and CTR
• Work on optimizing and syndicating archived content for new YouTube audiences

SOCIAL MEDIA STRATEGY + EXECUTION

• Own the voice, tone, and engagement strategy for IndieWire’s social platforms (TikTok, Instagram, X, YouTube, Facebook)
• Develop and publish daily content tied to editorial calendars, awards season, film festivals, and breaking news
• Collaborate with the social media team to track KPIs and optimize for reach, engagement, and click-throughs
• Drive audiences from social video back to IndieWire.com articles and our YouTube Channel through smart packaging and cross-promotion
• Attend key events to capture live content and provide real-time coverage from the field

BRANDED CONTENT INTEGRATION

• Support sponsored video and social campaigns from pitch to final delivery
• Collaborate with sales and branded content teams to execute deliverables and maintain client satisfaction
• Help pitch new creative approaches for clients that align with IndieWire’s voice and tone

WHAT YOU BRING

• 6+ years’ experience producing video and managing social media for an entertainment or media brand
• Advanced Adobe Premiere Pro editing skills; After Effects or audio tools a plus
• Strong background in iPhone video production — you can shoot, light, and frame great content on the go
• In-depth understanding of TikTok, Instagram Reels, and YouTube Shorts — both platform mechanics and trends
• Experience working with branded content, talent, and fast-paced editorial teams
• Strong communication, time management, and organizational skills
• A passion for independent film, television, and digital storytelling

MUST HAVE

• Expertise in video strategy and production 
• Ability to drive traffic to indiewire.com and YouTube through original and branded video content
• Deep understanding of YouTube optimization and video distribution strategy
• Ability to edit in premiere and film professionally with an iPhone
• Proven success boosting video performance through social media

Why IndieWire? 
Social media is the front door to our content — the way people first encounter IndieWire and our mission. We’re looking for someone who understands how to make a dynamic, video-driven first impression with authenticity, creativity, and strategy. If you love entertainment, live events, and bringing fresh ideas to the table, we’d love to talk. 

As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Typical wage range: $85k - $95k. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range.

The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits. PMC is committed to the health and wellness of our employees.

As part of our company-wide rollout of PMC’s paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s all About You…

At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.

About IndieWire:

For over 25 years, IndieWire has been covering the business and art of entertainment. With the respect of film and TV creators, executives, and passionate fans alike, IndieWire is known for being ahead of the curve with a unique editorial voice that combines in-depth industry reporting and analysis, breaking news, and its best-in-class Oscars, Emmys, and crafts coverage. IndieWire began in July 1996 as an online chat room and evolved to become one of the earliest online entertainment news outlets. As IndieWire grew, its coverage expanded beyond film festivals and the independent film industry to include all aspects of Hollywood and the expanding universes of TV and streaming and has continued to do so since being acquired by Penske Media Corp. in 2016.