IndieWire: Director, Consumer Sales bei Penske Media Corp.

IndieWire is hiring a Director, Consumer Sales, a role that is responsible for building media partnerships with consumer brands including event & experiential sponsorships, sponsored content, digital, video and social solutions. This is an excellent opportunity to join IndieWire and help drive growth with our live media and sponsored content business. 

The individual contributor role requires a hands-on, entrepreneurial attitude and a creative, imaginative seller who will craft smart, custom solutions for partners that reflect the IndieWire brand ethos that celebrates top talent and content. IndieWire occupies a unique space in the entertainment industry, with a wide range of opportunities for consumer partners, including a live media slate that includes top film festivals, awards events, educational summits and activations, as well as custom video and sponsored content aimed at our savvy readership entertainment industry and enthusiasts.  

The Director, Consumer Sales, will also be required to expand upon existing consumer relationships while also breaking new accounts that span across multiple industries that include (not limited to): Tech, Auto, Travel, Fashion, Lifestyle, Culture, Spirits, and CPG.

Must have: 

• Proven track record as a top multiplatform seller with a history of consistently meeting/exceeding quotas 

• Relationships with senior level executives at both brands and agencies in key verticals such as tech, travel, consumer product goods (CPG), auto, spirits, fashion 

• Experience closing large and complex deals with advertisers and key agency stakeholders 

• Minimum of 5 years’ client-facing experience in a similar business development role in a highly entrepreneurial environment 

• Excellent communication, interpersonal collaboration, and problem-solving skills. 

Primary Responsibilities: 

• Generate revenue through live and virtual events, digital media, custom, branded and sponsored content sales 

• Develop and drive innovative new revenue opportunities across all platforms 

• Initiate/grow/maintain new and existing client and agency relationships 

• Proactively build and maintain a pipeline of sales targets, contacts, and sales opportunities 

• Develop integrated 360 client/agency pitches that include display, video, social and mobile including experiential and custom content integrations 

• Collaborate and ideate with sales, marketing, editorial, video and event teams 

• Build deeper relationships and awareness of IndieWire’s offerings at both clients and agencies.    

Desired Skills and Qualifications: 

• Superior communication and negotiation skills 

• Ability to carefully understand partner KPIs with the ability to come up with creative custom solutions 

• Ability to navigate internal relationships and collaborate with other sellers, divisions and brands within PMC/IW 

• Willingness to travel for meetings and events as needed, entertain clients and attend industry events 

• Must be well-organized, self-motivated and driven 

• Willingness to travel to client meetings and attend industry events 

• Knowledge of the Film and TV landscape and respective industries preferred 

• In addition to more traditional sales candidates, this could be a unique opportunity for someone with a background in sponsor and partnership relationships or who’s worked in development at an arts organization, film festival or publisher. 

Why IndieWire? 
Social media is the front door to our content — the way people first encounter IndieWire and our mission. We’re looking for someone who understands how to make a dynamic, video-driven first impression with authenticity, creativity, and strategy. If you love entertainment, live events, and bringing fresh ideas to the table, we’d love to talk. 

As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Typical wage range: $90k - $110k plus paid commission for achieving specific revenue targets. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range.

The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits. PMC is committed to the health and wellness of our employees.

As part of our company-wide rollout of PMC’s paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s all About You…

At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.

About IndieWire:

For over 25 years, IndieWire has been covering the business and art of entertainment. With the respect of film and TV creators, executives, and passionate fans alike, IndieWire is known for being ahead of the curve with a unique editorial voice that combines in-depth industry reporting and analysis, breaking news, and its best-in-class Oscars, Emmys, and crafts coverage. IndieWire began in July 1996 as an online chat room and evolved to become one of the earliest online entertainment news outlets. As IndieWire grew, its coverage expanded beyond film festivals and the independent film industry to include all aspects of Hollywood and the expanding universes of TV and streaming and has continued to do so since being acquired by Penske Media Corp. in 2016.