Marketing Manager bei Cypress Lawn

Description

WHO YOU ARE:

• A proactive, hands-on marketing expert who thrives in a “roll-up-your-sleeves” environment
• Skilled in marketing project management with a proven ability to drive initiatives from concept to execution 
• Experienced with CRM platforms, lead management, and data-driven decision making

WHAT YOU WILL DO:

• Elevate existing “silicon valley” tech-enabled marketing programs and scale them to the next level 
• Take direct ownership of both strategy and execution across demand generation and lead management initiatives 
• Drive measurable results and celebrate tangible wins that have an immediate business impact 
• Receive direct mentorship from executive leadership (CMO-level) while growing your own leadership skills 
• Thrive in an environment that values long-term stability and strong organizational support

If this sounds like the right fit for you, apply to Cypress Lawn, an award-winning Great Place to Work!

Job Responsibilities

• Own the entire lead funnel from creation - launch - iteration
• Maintain a CRM system to manage lead interactions
• Create project plans (budget, timelines, ownership) and execute on time
• Create and optimize email campaigns
• Manage marketing campaigns for onsite events
• Create or manage the creation of content for various initiatives
• Manage existing agency and ensure performance of their deliverables:

           ? SEO

           ? PPC

           ? Facebook post management

           ? Facebook ads

           ? Content

           ? Creative

• Liaison with other Cypress Lawn leadership members
• Develop PowerPoint and present campaigns to internal sales associates and management teams
• Analyze and report on marketing effectiveness (campaign KPI’s, Board of Director reporting)
• Manage budget and ensure cost-effective operations

Requirements

SKILLS AND QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, or a related field
• 5+ years of experience in digital marketing and demand generation
• 2+ years of marketing campaign development
• Proven track-record of achieving KPIs (campaign experience may include direct mail, branding, email marketing, digital marketing, grass roots events, or similar)
• Proven success fulfilling a qualified lead commitment from search, social, email, and other digital sources
• Experience in developing and managing relationships with external vendors
• Excellent organizational and project management skills
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work independently and take initiative
• Direct experience with lead management in CRM systems
• Passion for prioritizing the highest initiatives, while injecting the combination of art, science, and empathy into every decision
• Deep curiosity for businesses goals to be able to provide actionable solutions