Digital Marketing Manager bei Homewise

Reports to: Director of Marketing
Classification: Full-time, Exempt
Supervisory Responsibilities: Yes (potential oversight of interns/marketing assistants)

Position Mission

The Digital Marketing Manager leads the strategy, execution, and optimization of Homewise’s digital marketing channels to increase brand awareness, engagement, and lead generation. This role ensures Homewise maintains a strong, data-driven digital presence aligned with organizational goals.

Essential Duties and Responsibilities

· Develop and execute Homewise’s digital marketing strategy across email, website, paid media, and social media.

· Oversee content creation and digital campaigns that drive engagement, lead generation, and program participation.

· Manage website performance, SEO/SEM efforts, and analytics tracking to optimize digital reach.

· Lead social media strategy, content calendar, and engagement initiatives.

· Monitor campaign performance, produce reports, and recommend improvements.

· Collaborate with cross-functional teams to align digital marketing with broader organizational objectives.

· Supervise marketing team members, interns, or contractors supporting digital initiatives.

· Operates drone and camera equipment to capture high-quality aerial and ground-level video and photography.

· Provides creative direction, filming, and post production support for marketing, events, and organizational storytelling.

· Ensures compliance with FAA regulations and safety protocols for all drone operations.

· Maintains and organizes media equipment, footage, and photography archives.

· Collaborates with internal teams to deliver visual content that supports branding, communications, and project needs

Expected Outcomes

· Strong digital presence that builds brand visibility and trust in the community.

· Increased website traffic, engagement, and qualified leads.

· Consistent, on-brand messaging across all digital channels.

· Data-driven improvements in campaign effectiveness and ROI.

· High-performing digital marketing team with clear direction and accountability.

Competencies

· Expertise in digital marketing platforms (Google Ads, Meta, LinkedIn, SEO, etc.).

· Strong analytical skills with ability to translate data into actionable insights.

· Excellent communication and storytelling skills across digital mediums.

· Leadership and team management ability.

· Creativity in developing campaigns that connect with diverse audiences.

· Proficiency in marketing automation and CRM tools (HubSpot, Salesforce, or similar).

Education and Experience

· Bachelor’s degree in marketing, digital media, communications, or related field required.

· 5+ years of experience in digital marketing, with at least 2 years in a managerial role.

· Proven success in managing integrated digital campaigns and budgets.

· Experience in nonprofit, housing, or mission-driven organizations preferred.