Junior Marketin Specialist (retention) bei Nationale-Nederlanden

At Nationale-Nederlanden, it's the person who makes the professional. Following the company's strategy, we are looking to strengthen our structure within our central offices located in Alcobendas, in a hybrid, flexible, and accommodating work environment.

On this occasion, we offer a vacancy for a Junior Retention & Loyalty Campaign Specialist for the Digital CX & UX team.

We are looking for a motivated and detail-oriented junior professional to join our team and support the design, launch, and monitoring of customer retention and loyalty campaigns. This role is ideal for someone passionate about customer engagement, digital communication, and data-driven marketing strategies.                                                                                                           

Key Responsibilities:

• Assist in the planning and execution of retention campaigns across multiple channels (email, SMS, web, app).
• Support the implementation of loyalty initiatives such as segmentation-based incentives, member-get-member programs, and personalized journeys.
• Collaborate with cross-functional teams (CX, UX, Sales, Product) to align campaign goals with customer needs.
• Monitor campaign performance using KPIs such as NPS, CLTV, and engagement rates.
• Help manage campaign tools and platforms (e.g., Salesforce, segmentation engines).
• Participate in brainstorming sessions to improve customer experience and reduce churn.
• Prepare reports and insights to evaluate campaign effectiveness and suggest improvements.                                                                                                                            

Requirements:

• Bachelor’s degree in Marketing, Business, Communication, or related field.
• Minimum of 2 years of experience in marketing departments focused on customer retention (mandatory).
• Strong interest in customer retention and loyalty strategies.
• Familiarity with Salesforce Marketing Cloud is highly valued.
• Good command of English, with the ability to participate in meetings conducted in English.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Analytical mindset and attention to detail.
• Good communication and teamwork skills.
• Proactive attitude and willingness to learn.