Hybrid Digital Marketing Manager, Marketing - Lakeland bei Publix
Publix · Lakeland, Vereinigte Staaten Von Amerika · Hybrid
- Professional
- Optionales Büro in Lakeland
Description
- recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlines
- serving as the Marketing digital channel development and implementation subject matter expert for paid search
- performance of assigned digital campaigns and projects
- effectively managing established digital channel multimillion dollar executional budgets
- promoting digital marketing through participation in department educational training and self-education opportunities
- dedicating time to marketing innovation and quality improvement
- managing special Marketing Communications related assignments
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Additional Information
Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.
In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.
For this position, Publix does not and will not file a petition or application with the USCIS or Department of State on behalf of any noncitizen for any immigration-related benefit to work and/or to continue to work in the United States, e.g., an H-1B or TN petition or permanent residence.
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Required Qualifications
- Bachelor's degree in Marketing, Advertising, Technology or Communications or equivalent experience
- At least four years of digital channel execution experience in Marketing or Advertising
- Highly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms
- Strong understanding of digital applications / platforms (examples: mobile, web, tablet, digital and social)
- Knowledge of current and future trends in digital marketing and communications platforms and applications
- Knowledge of digital and social media analytics (Example: web analytics platforms, such as Google Analytics, Urchin)
- Knowledge of budgetary management, metrics and reporting
- Knowledge of content management and ecommerce systems
- Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
- Knowledge of video optimization for search and performance
- Knowledge of Marketing project workflow process and digital process lifecycle
- Astute attention to detail and accuracy
- Ability to demonstrate leadership skills
- Team player attitude
- Analytical skills
- Persuasiveness and negotiation skills
- Ability to handle multiple priorities while ensuring a high degree of accuracy
- Passion for delivering great work and meaningful results
- Excellent verbal, written and presentation communication skills
- Willingness to travel up to a week at a time with overnight stays
Preferred Qualifications
- Master's degree in Marketing or Advertising
- At least six years of digital channel execution experience in Marketing or Advertising
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Benefits Information
- Employee stock ownership plan that contributes Publix stock to associates each year at no cost
- An opportunity to purchase additional shares of our privately-held stock
- 401(k) retirement savings plan
- Group health, dental and vision plans
- Paid Time Off
- Paid Parental Leave
- Short- and long-term disability insurance
- Tuition reimbursement
- Free hot lunches (buffet-style) at facilities with a cafeteria
- Visit our website to see all of our benefits: Benefits - Jobs (publix.com)