Hybrid Manager Marketing bei Personal Care Products Council

Description

ROLE OVERVIEW

Develop and implement marketing strategy, materials, and promotional components for campaigns tailored to specific segments, programs, products, and events to achieve goals for participation, attendance, and revenue. A successful candidate will manage and develop traditional and digital promotional assets and copy for internal clients based on analysis of the product goals, audience, marketing, sales, and competitive data.

Core Responsibilities

• Develop and implement marketing campaigns and promotions to support a variety of programs and services with an emphasis on membership, events, education programs and products.
• Write copy for collateral, website, and campaign assets.
• Develop and execute email campaigns and paid digital campaigns, following best practices for testing and segmentation when appropriate.
• Track all campaign results to present insights.
• Review marketing communications ensuring consistent use of PCPC brand guidelines.
• Analyze and leverage available data on products, audience, marketing, and competitive landscape to develop campaigns.
• Solve marketing problems using qualitative and quantitative data.
• Work with the internal and external stakeholders to fully understand features and benefits to be promoted and recommend marketing strategy.
• Provide onsite event support to ensure smooth execution of the event experience. 
• Push forward organizational priorities while executing campaigns and new processes.

Requirements

What you'll need to succeed

• Bachelor’s degree in communications, marketing, or related field.
• 3+ years of marketing experience in a trade association, nonprofit, or think tank - agency experience a plus.
• Develop, implement, and optimize marketing campaigns to drive brand awareness, lead generation, and customer retention.
• Oversee lead nurturing processes, including email marketing, digital advertising, inbound campaigns, and sales funnel optimization.
• Utilize HubSpot CRM to manage marketing automation, track leads, segment databases, and maintain effective workflows for lead qualification and conversion.
• Track, analyze, and report on the effectiveness of campaigns, providing insights and recommendations for continuous improvement.
• Very strong written and verbal communication skills with the ability to analyze and condense complex information, often under tight deadlines.
• Demonstrated experience writing and editing promotional content and copywriting and editing skills.
• Ability to interact with all levels of staff and outside parties and excellent cross-cultural diplomacy skills.
• Sound judgment and confidentiality when handling sensitive information and documents. 
• Creativity to produce new concepts and ideas.
• High-touch customer service approach. 
• Keen attention to detail and strong organizational skills.
• Strong initiative to complete tasks under pressure and meet deadlines.  
• Emotionally intelligent team player who is viewed as credible in the workplace and with member companies.
• Proficiency with Microsoft 365, membership databases, CRM, CMS, social media platforms, email marketing systems, collaboration project management tools, Adobe Creative Suite, other related software, and marketing technology apps such as web analytics and Google AdWords.