Hybrid Marketing Coordinator II bei Diazyme
Diazyme · Poway, Vereinigte Staaten Von Amerika · Hybrid
- Professional
- Optionales Büro in Poway
Job Summary
Under close supervision, this position supports the marketing effort to maximize sales of a specific product, product line, or product area; and develops solutions to a variety of non-routine issues and/or problems. Administers marketing plan and/or launch programs. Oversees development and production of marketing materials. May recommend product development and/or enhancements as a result of brand performance and feedback from customers and/or sales force.
DUTIES & RESPONSIBILITIES:
- Administers marketing plan and/or launch programs.
- Oversees the development and production of marketing materials. Manages inventory of marketing collateral.
- Campaign Strategy & Vendor Management: Design, launch, and manage Google Ads campaigns across multiple networks and vendors (Socials, Sprout Social, Search, Website, Salesforce) to drive business results. Be comfortable launching campaigns both fully in-house and through vendor management.
- Optimization: Monitor and continuously optimize campaigns for maximum efficiency and performance. Utilize techniques such as A/B testing, bid adjustments, keyword targeting, and ad copy testing.
- Keyword Research: Perform comprehensive keyword research to ensure campaigns target the right search queries and meet performance objectives.
- Conversion Tracking: Set up and manage conversion tracking, including Google Tag Manager, Google Analytics, and digital integrations.
- Budget Management: Manage ad budgets, ensuring they are allocated efficiently to achieve the highest ROI and conversion rates possible.
- Analytics & Reporting: Regularly review and analyze performance data, providing detailed reports on key metrics such as CTR, CPC, conversion rate, and ROI. Use these insights to adjust campaigns and improve results.
- Digital Technology: Collaborate with larger marketing campaigns and technologies that support digital strategy, including but not limited to websites, digital vendors, SEO technologies, and more.
- Collaboration: Work closely with the marketing team/sales to align campaigns with overall marketing objectives and strategies. Serve as reinforcement for digital tasks for team planned absences to ensure continuity of operations.
- Stay Current: Stay up-to-date with the latest digital marketing trends and best practices to ensure campaigns remain competitive and effective.
- Designs and schedules projects to meet objective(s).
- Maintains Diazyme website
- Expected to work in a safe manner in accordance with established operation procedures and practices.
- Additional Functions Other duties as assigned or required.
Job Category
Travel Percentage Required
Full-Time/Part-Time
State
Pay Range Low
City
Clearance Required?
Pay Range High
Recruitment Posting Title
Job Qualifications
- Typically requires a Bachelors degree in Marketing or related field and three or more years progressive experience in marketing. Equivalent professional experience may be substituted in lieu of education. Must demonstrate a general understanding of marketing principles, theories, concepts and techniques; and must possess related skills including organizing, scheduling, conducting, and coordinating work assignments to meet project milestones or established completion dates.
- Adept at keyword placement and Google Ads best practices
- Strong proficiency with Google Analytics 4
- Required experience managing Google Ad campaigns
- Must demonstrate a basic understanding of marketing principles, theories, concepts and techniques; and must possess related skills including organizing, scheduling, conducting, and coordinating work assignments to meet project milestones or established completion dates.
- Must possess the ability to contribute to the development of new processes.
- Must be customer focused and possess the ability to identify issues, analyze and interpret data and use independent judgment in developing solutions to a variety of non-routine problems;
- Good analytical, verbal and written communication skills to accurately document, report, and present findings;
- Good interpersonal skills to effectively interact with all levels of employees, management and customers;
- The ability to initiate, plan, and manage projects;
- The ability to maintain the confidentiality of sensitive information; and good computer skills
- Ability to work independently or in a team environment is essential as is the ability to work extended hours and travel as required.