Hybrid Marketing Manager bei Communities Foundation of Texas

About Communities Foundation of Texas   

The mission of Communities Foundation of Texas (CFT) is to improve the lives of all people in our community by investing in their health, wealth, living, and learning. CFT works to accomplish this by growing community giving, expanding community impact, and advancing community equity. With a vision of building thriving communities for all, CFT works locally and across the state with many individuals, families, companies, foundations, and nonprofits through a variety of charitable funds and strategic grantmaking initiatives. CFT professionally manages more than 1,300 charitable funds and has awarded more than $2.6 billion in grants since its founding in 1953.   

CFT is committed to serving and understanding donor needs, expertly handling complex gifts, wisely managing charitable funds, and leveraging its community knowledge to increase charitable impact, in addition to powering several initiatives including the W. W. Caruth, Jr. Fund at CFT, the Center for Business Impact, Educate Texas at CFT, Emerging Leaders in Philanthropy at CFT, GiveWisely, and CFT’s North Texas Giving Day. CFT’s North Texas Giving Day raised more than $70 million in 2024 to help over 3,200 North Texas nonprofits, and has raised more than $560 million throughout its 16-year history. Learn more at CFTexas.org.    

Your Role 

The Marketing Manager for CFT oversees the formulation and implementation of cross-functional marketing strategies to achieve CFT’s goals, in partnership with the extended MarCom team, extended foundation teams, vendors, and nonprofit organizations. This position specifically oversees the development and execution of all community giving campaigns on NorthTexasGivingDay.org.  

In addition, this role has a focus on supporting NTGD nonprofit participants, positioning them for fundraising success on NorthTexasGivingDay.org year-round.  

What you will do 

Marketing Strategy 

• Together with the Sr. Director, Marketing Strategy, define and optimize cross-channel marketing strategies to achieve foundation and marketing objectives for all community giving campaigns, with a specific focus on the community and nonprofit audiences.

• Design, deliver, and optimize communications journeys across digital media, direct mail, email, and SMS. This role will work closely with Marketing Technology and Operations, Communications and External Affairs, Relationships, and Philanthropy teams to support communications journeys across a range of target audience groups, including internal communications, business partners, fundholders, advisors, donors, and nonprofit organizations. 
• Collaborate with Social Media Manager and External Communications team to define channel-level plans and calendars for paid media, public relations, email marketing, events, social media and websites to support seasonal community giving campaign and year-round objectives.
• Maintain internal marketing tools (OKR presentations, reports, and status documents) and distribution to ensure visibility among key stakeholders. 

Nonprofit Communications and Capacity Building  

• Collaborate with Marketing Technology & Operations team to define and lead execution CRM strategy for North Texas Giving Day (NTGD) nonprofits, including journeys and batch and blast email calendars. 
• Collaborate with Philanthropy team to lead the design of strategies for NTGD nonprofit communications, trainings, and resources while overseeing their content design and delivery.
• Oversee NTGD year-round customer service construct and team, building effective strategies that create effective, efficient, consistent, and quality support.

Integrated Marketing Execution 

• Define and lead execution of CRM strategy for community giving campaigns, including journeys and batch and blast email calendars for community members, fundholders, and prospects.
• In partnership with Marketing Operations & Technology and vendors, define and oversee execution of the website content strategy, including campaign updates and site enhancements for NorthTexasGivingDay.org. 
• Partner with social media manager to inform content calendar for CFT, North Texas Giving Day, and peer-to-peer channels.
• Serve as the primary liaison with the program’s technical partners (Mightycause), seeking to build strong and effective relationships that serve to meet mutual goals for success.
• Serve as the project manager and primary customer service liaison for Hunt Cares and future employee giving campaigns.
• Works with Sr. Director, Marketing Strategy to maintain the North Texas Giving Day marketing budget.
• Build and optimize media campaigns, including in kind and paid across print, TV, radio SEM, Paid social media (Meta & LinkedIn), and Display advertising in partnership with retained media agencies and creative resources to support seasonal campaigns and annual marketing objectives.

Experience you bring 

• Bachelor’s degree in Marketing, Business or related discipline
• 5 or more years’ experience in marketing, retail or retail fundraising experience a plus
• Strong leadership, problem-solving, and decision-making skills
• Solid communication, negotiation and relationship building skills 
• Ability to multi-task and to manage multiple projects & deadlines simultaneously 
• Relevant and current knowledge of community foundations and/or nonprofits, market trends and fundraising strategies
• Highly organized individual with strong attention to detail 
• Effectively model and demonstrate CFT’s core competencies which include Collaboration, Impact and Problem Solving, Integrity and Accountability, Learning, and Internal and External Service.  

Disclaimer: The above sections contain representative examples of job duties that might be performed by employees assigned to this classification. CFT is a dynamic organization, and the environment can be fluid. Roles and responsibilities may be altered to accommodate changing conditions and objectives as well as to tap into the skills and experience of its employees. Accordingly, employees may be asked to perform duties that are outside the specific work that is listed. This is not an exhaustive list of all responsibilities, duties and/or skills required of all employees within this class.  

Accommodations: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position