Hybrid CRM Customer Engagement Strategist bei Pape' Group, Inc.

PAPE’ GROUP, INC. – EUGENE, OR – CORPORATE

CRM CUSTOMER ENGAGEMENT STRATEGIST: 

Are you passionate about transforming customer experiences with data?  Do you enjoy working in a team environment? Do you thrive at the intersection of strategy, technology, and personalized engagement? If you answered yes, we want to hear from you! Pape’ is looking for an experienced and motivated CRM Customer Engagement Strategist to join our team and make a career out of making a difference.

At Pape’, we invest in your growth. From robust training programs to continuous support, we equip our team members with the tools to succeed. In return for your hard work, we offer competitive compensation, exceptional benefits, and a strong work-life balance—all designed to support you and your family.

Make a difference. Grow your career. Join the Pape’ Team!

WHAT YOU’LL DO:

As our CRM Customer Engagement Strategist, you will be responsible for crafting and executing a data-informed strategy to improve how Pape’ interacts with customers across their full lifecycle. Operating within Salesforce CRM, Marketing Cloud, and Data Cloud, this role blends strategic planning with hands-on activation. You will be required to turn insights into action by analyzing behavior, mapping journeys, and aligning business goals with customer needs.
Additionally, you will help design and deploy campaigns, segment strategies, and personalized touchpoints that span onboarding, nurturing, retention, and re-engagement. It is your work that will ensure every interaction with a Pape’ customer is timely, relevant, and informed by real-world data and metrics.

Key Collaboration Responsibilities:

• Act as a strategic bridge between CRM, Marketing, and Sales teams, aligning journey design and engagement planning with business outcomes.
• Collaborate with Salesforce developers and analysts to turn customer strategy into automated, scalable CRM campaigns.
• Translate metrics and behavior into segmentation models, journey logic, and audience prioritization.
• Present roadmaps, journey frameworks, and engagement metrics to the Director of Group CRM and the CMO.
• Participate in lifecycle planning, campaign reviews, and continuous improvement efforts for personalization and targeting.

This is a hybrid remote position and travel to the corporate office is required at times for team meetings. However, the successful candidate must reside in the Pape’ Group’s area of region which includes the states of Alaska, Arizona, Arkansas, California, Florida, Georgia, Hawaii, Idaho, Montana, Nevada, Oregon, Tennessee, Texas, or Washington.

WHAT YOU NEED:

• 5+ years of experience in CRM strategy, lifecycle marketing, or MarTech operations.
• Proficient in Salesforce CRM and Salesforce Marketing Cloud (Journey Builder, Email Studio, DEs, SQL, and personalization).
• Working knowledge of Salesforce Data Cloud (or comparable CDP tools).
• Comfortability using engagement metrics and segmentation models to shape journey and channel strategies.
• Hands-on campaign experience with segmentation, journey mapping, and performance reporting.
• Strong cross-functional communication skills capable of simplifying platform capabilities for business stakeholders.
• Familiarity with data governance and privacy frameworks (e.g., opt-in logic, CCPA/GDPR compliance).
• Experience with Databricks, AWS, or predictive scoring models is a plus.

Compensation: $115,000-120,000/yr (Depending on Experience)

Why work for Pape’:

• Competitive pay based on your skills, training, and experience level.
• Outstanding benefits including – 401(k) & Roth 401(k) Retirement Plans with Company Match; Medical, Dental, Vision and Prescription Insurance; Flexible Spending Accounts (Flex Plans); Life Insurance; Short- and Long-Term Disability Insurance; Employee Assistance Program; Online and Instructor-Led Training; Tuition Reimbursement for Training Programs.
• Progressive Vacation Plans, Sick Leave & Paid Holidays – Members receive 80 hours of vacation (First year is prorated for new hires based on start date), 40 hours of Sick Leave, and 7 paid holidays each year. Papé vacation plans also have tiers based on your seniority, so as your seniority grows, your vacation time off does as well.
• Advancement – Pape’ is a dynamic, growth-oriented organization with a focus on promoting from within.  
• Stability and reputation — Pape’ is a family-owned, fourth-generation company with over 160 locations, over 4,500 members and 85 plus years of experience. Pape’ is known for their stability, honesty and integrity.
• Equipment – We have the largest equipment inventory in the West and an unparalleled parts inventory!
• Employee impact – Enjoy an open-door policy where your voice will be heard and your opinions will matter.
• Training – You will be provided with training and mentoring to prepare you for your role and continued learning to grow your skills.

The Pape’ Group maintains a drug-free workplace and as such, requires candidates to successfully pass a pre-employment drug test.