Hybrid Director of Marketing bei Shaffer Distributing and Shaffer Entertainment

Director of Marketing

We’re looking for a strategic and hands-on Director of Marketing to bring greater alignment, focus, and impact to our marketing efforts across Shaffer Distributing and Shaffer Entertainment.

This is a unique opportunity to join a collaborative, growing team and help us strengthen how we show up in the market — through sharper messaging, stronger digital presence, better tools for our sales team, and more consistent visibility across the industries we serve.

You’ll work across both divisions of a 96-year-old, employee-owned company — one with a solid foundation and the energy of a startup. Your work will help amplify the voices of the team, the value we provide our customers, and the purpose that drives us.

Who We Are

Shaffer is a family-founded, employee-owned business with deep roots in the arcade equipment distribution and amusement operations space. For decades, we’ve supported customers in the family entertainment, vending, bar & restaurant, and route operations industries.

We’ve grown significantly in recent years and are focused on the future — evolving our structure, strengthening our divisions, and investing in the tools and roles that will help us grow. This role is a key part of that forward momentum.

What You’ll Do

This role will bring structure, direction, and clarity to our marketing function — helping unify our efforts across brands, support our sales teams, and tell our story more effectively across multiple channels.

Key areas of responsibility include:

• Brand Strategy & Messaging
  • Help shape and unify how we present ourselves to the market
  • Create a message that reflects both where we’ve been and where we’re going
  • Clarify how our offerings connect to what our customers care about
• Digital Presence, Campaigns & Content
  • Lead development and optimization of our websites and content strategy
  • Strengthen our presence on social media and other digital channels
  • Develop digital materials that support visibility and customer engagement
  • Track and analyze digital marketing performance to provide insight
• Sales Enablement
  • Build out consistent, on-brand sales tools and collateral
  • Support the sales team with templates, messaging, and customer-facing materials
• Tradeshow & Event Marketing
  • Help improve & align the planning and messaging behind every event
  • Support pre-show, onsite, and post-show strategy and materials
• Marketing Planning & Execution
  • Develop a marketing roadmap that aligns with business priorities
  • Coordinate with internal stakeholders and external partners
  • Drive consistency, clarity, and follow-through across initiatives

This is a collaborative, team-centered role. You’ll work closely with sales, leadership, and vendor partners — helping amplify the impact of others and bringing a marketing lens to cross-functional conversations.

Location: Columbus, Ohio (In-office, Full Time)
Travel: 10% travel to tradeshows, vendor sites, or customer locations

What You Bring

• 7+ years of hands-on marketing experience, including brand, digital, and content strategy.
• Proven ability to plan and execute campaigns that drive awareness, engagement, and leads.
• Proficiency with CRM and marketing automation platforms.
• Strong writing and content development skills across formats (web, email, print, etc.).
• Ability to create and edit visual and video content.
• Experience supporting tradeshows or events from a marketing perspective, a plus.
• Experience with eCommerce strategy or execution, a plus.

What We Offer

• Become an employee-owner and earn shares every year!
• Competitive compensation
• 401(k) with company match
• Medical, dental, vision, life, and disability insurance
• Paid vacation and paid holidays
• Supportive and collaborative team environment
• A chance to make your mark and grow alongside an evolving business!