Hybrid CRM Manager bei MoneyGram

About MoneyGram

We’re rebuilding one of the most trusted names in fintech—and doing it like a startup.

MoneyGram has been a global leader in cross-border payments for decades, and now we’re entering our most exciting chapter yet: a full-speed, full-scale re-founding led by Anthony Sohoo, with the backing of private equity firm Madison Dearborn Partners.
With a globally recognized brand, deep infrastructure across 200+ countries, and millions of loyal customers, the foundation is strong—and the scale is unreal. We’re now reimagining just how much further we can take it.

We’re redesigning our growth engine—faster, smarter, and more customer-obsessed than ever. Fewer layers. Sharper strategy. Disciplined execution. A bias for action. We’re looking for bold operators and builders ready to run at this opportunity, shape the future of a scaled business, and leave their mark.

What You’ll Do

• Own CRM planning and execution for a group of markets, including campaign strategy, channel mix, and messaging cadence.
• Design, build, and deploy campaigns across lifecycle stages using Email, SMS, and Push—ensuring quality, consistency, and performance.
• Partner cross-functionally with performance, product, creative, data, and regional teams to align CRM with broader growth priorities.
• Mentor analysts and support cross-team development, bringing operational clarity and creative quality to the execution process.
• Lead A/B testing and experimentation across content, targeting, and journeys—using insights to continuously improve customer engagement.
• Monitor and analyze campaign performance, sharing results and recommendations to improve future creative, targeting, and structure.
• Help manage platform health by overseeing data flows, segmentation accuracy, and CRM tooling best practices.
• Collaborate on content strategy and provide feedback that drives performance across multiple markets and audience types.
• Ensure compliance with GDPR, CCPA, and industry standards—upholding opt-in integrity, localization, and deliverability best practices.

Who You Are

• 4–6 years of experience in CRM, lifecycle, or retention marketing—ideally in fintech, SaaS, or high-growth B2C businesses.
• Proficient in Braze, Iterable, Zeta, or a similar CRM platform. Familiarity with CDPs and data enrichment tools is a plus.
• Strong technical capabilities in audience segmentation, dynamic content, behavioral targeting, and lifecycle automation.
• Comfortable working in HTML/CSS for email execution and troubleshooting. Scripting experience (AMPscript, Handlebars) a plus.
• Data-literate and comfortable building performance narratives based on message engagement, conversion, and retention metrics.
• A strong communicator and project manager—able to drive clarity and alignment across functions and timelines.
• Passionate about scaling CRM as a growth lever, and excited to build within a fast-moving, high-impact team.