Hybrid Public Sector Marketing Manager, WordPress VIP Public Sector Marketing Manager, WordPress VIP with verification

WordPress VIP is the world’s leading enterprise content management platform. We help the world's largest companies (including Meta, Salesforce, and Disney) and Government customers (including the White House, NASA, and The U.S. Department of Veterans Affairs) create innovative digital experiences with WordPress. As one of the fastest-growing areas of Automattic, with 40% year-on-year growth and recent FedRAMP certification, WordPress VIP (WPVIP) is expanding its reach into the public sector.The Public Sector Marketing Manager will be responsible for developing marketing plans and executing campaigns that target government agencies and decision makers. This is a high-priority growth area for WPVIP, and the ideal candidate will have a strong understanding of the government procurement process, regulations, and purchasing cycles.Responsibilities:

• Develop and execute marketing strategies and plans that align with the company‘s goals and objectives, focused on government/public sector customers.
• Lead market research efforts to identify market trends, customer needs, and competitive forces in the government sector.
• Collaborate closely with Content Marketing and Product Marketing to create industry-leading content that is aligned with WPVIP’s brand, positioning, and messaging, and that resonates with government decision-makers and influencers.
• Develop and manage marketing budgets, and allocate resources effectively to target government decision makers at every stage of the procurement process.
• Collaborate with the sales team to develop lead generation and nurturing campaigns that target government officials and purchasing departments.
• Create closed-loop feedback with Sales to understand impacts and outcomes, and leverage learnings to inform future campaigns.
• Work cross-functionally to define and execute integrated marketing campaigns designed to generate high intent demand (including first-party events, third-party event sponsorships, paid and organic social media tactics, content creation and syndication, etc.).
• Monitor and analyze marketing performance metrics, and adjust campaigns to optimize results, with a focus on conversion rates, cost-per-lead, and sales revenue.
• Manage external agencies, vendors, and partners to execute campaigns and initiatives and oversee the on-time and on-budget delivery of campaigns.
• Plan and execute participation in public sector conferences, trade shows, and government-focused events, ensuring maximum ROI and brand impact, and to network with government officials and decision makers involved in the procurement process.

Requirements:

• 6+ years of experience in Public Sector/Govt. and Industry marketing with a strong history of success.
• Proven track record of developing and executing successful marketing campaigns that drive lead generation and revenue growth in the government sector.
• Deep knowledge of the government procurement process, regulations, and purchasing cycles, as well as an understanding of the roles and responsibilities of different government officials involved in the procurement process.
• Extensive experience managing presence at owned and 3rd party events, and a strong perspective on which events will be most effective for WordPress VIP from a demand generation perspective and in support of brand recognition objectives.
• Excellent written and verbal communication skills, with experience developing marketing content for government decision makers and influencers.
• Strong analytical skills, with the ability to use data to drive decision making, plus experience with marketing automation and CRM platforms.
• Experience managing budgets and allocating resources effectively to maximize ROI.
• Demonstrated ability to manage and prioritize multiple projects and initiatives simultaneously, with a focus on meeting government procurement timelines and requirements.
• Strong attention to detail and the ability to execute marketing campaigns flawlessly, taking into account the unique compliance and regulatory requirements of the government sector.
• Ability to work in a matrixed organization with a virtual team; experience in large corporate settings and/or professional services a plus.

Salary range: $125,000-$180,000 USD with $10k commission element. Please note that salary ranges are global, regardless of location, and we pay in local currency.This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves.ABOUT AUTOMATTICWe are the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, Pocket Casts, and more. We believe in making the web a better place.We’re a distributed company with more than 1700 Automatticians in 92 countries speaking 110+ different languages. And, even more than growth and profitability (although we’re plenty profitable), above all, we’re driven by a mission: We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.We believe in Open Source, and the vast majority of our work is available under the GPL.DIVERSITY, EQUITY, & INCLUSION AT AUTOMATTICWe’re improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices.Automattic is a Most Loved Company and Disability Confident Committed. (Here’s what that might mean for you.) Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.