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Head of Marketing & Communications (F/M/D) at Animore

Animore · Munich, Germany · On-site

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Description


The Opportunity

As the Head of Marketing & Communications, you will be responsible for shaping and driving the company’s brand identity. You will own all PR and marketing communications across internal and external channels.

You will build and lead a marketing and communications function from the ground up, establish global standards of excellence, and ensure strategic alignment with the company’s long-term vision.

Your Responsibilities

  • Define and execute a comprehensive 12-month marketing and PR roadmap aligned with the 2-year business strategy
  • Build, mentor, and lead a high-performing marketing and communications team, including hiring strategy and capability development
  • Oversee all external PR and internal communications to ensure a consistent and strong brand voice across all channels
  • Act as a strategic advisor to the CEO and Board on market sentiment, competitor activity, and brand positioning
  • Manage the marketing budget with a focus on efficiency, CAC/LTV, and ROI optimization
  • Navigate high-stakes ambiguity such as brand pivots and expansion into new global markets while maintaining brand integrity

Requirements

  • Extensive industry experience (typically 10+ years) in Marketing, Brand, or PR, with a proven track record in leadership roles.
  • Expertise in multi-touch attribution, complex budget allocation, and marketing tech stacks (CRM, CMS).
  • Exceptional leadership skills with experience mentoring mid-level managers and building consensus across silos.
  • Strong strategic thinking ability to translate a 5-year vision into executable roadmaps.
  • Mastery of brand voice and a deep understanding of global market sentiment and cultural nuance.
  • Proven ability to solve "impossible" brand perception issues and lead category creation.

Benefits

  • Competitive compensation package
  • Various employee subsidies and perks, including public transportation and Wellpass
  • Work with a world-class team in a flat hierarchy, with direct collaboration alongside the founders and engineering team
  • Fast growth potential in a rapidly evolving company and industry
  • International office environment with English as the official working language

Recruiting Process

Your recruiting partner for this role is Madhulika (she/her). You can expect a screening call and up to 4 rounds of interviews including an onsite visit to our office in Munich to meet with the team.

We hire across backgrounds, identities, and experiences, and we are committed to a workplace where everyone belongs. Discrimination has no place here.

If you need any accommodations during the recruiting process, just reach out to your recruiting partner.

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