Head of Digital Growth (Company: Idea Village - Hybrid in Miami, Florida) at GR0
GR0 · Miami, United States Of America · Hybrid
- Office in Miami
The Opportunity
We are partnering with Idea Village to find their next high-impact, cross-brand role for a growth marketer who thrives in a fast-moving, multi-brand environment. You'll own the growth funnel from acquisition to retention, across a portfolio of health & wellness DTC brands, working closely with brand managers, creative teams, and leadership to hit aggressive revenue targets.
What You'll Own
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Paid Media — Plan, execute, and optimize paid social (Meta, TikTok) and paid search (Google) campaigns across all 5 brands
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Email & SMS Marketing — Own lifecycle marketing strategy and execution (Klaviyo or equivalent), including flows, segmentation, and campaign calendars
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Growth Strategy — Identify and test new acquisition channels, conversion levers, and retention tactics across the portfolio
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Analytics & Reporting — Build dashboards and weekly performance reports; translate data into actionable insights for leadership
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Budget Management — Manage and allocate media budgets efficiently across brands, optimizing toward ROAS and CAC goals
What We're Looking For
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3–5 years of hands-on growth or performance marketing experience, ideally in DTC or e-commerce
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Proven track record managing paid social (Meta Ads Manager) and paid search (Google Ads)
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Experience with email marketing platforms
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Strong analytical skills; comfortable in Google Analytics, Excel/Sheets, and attribution tools (Triple Whale, Northbeam, or similar)
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Ability to manage multiple brands or accounts simultaneously
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Health, wellness, beauty, or CPG industry experience a plus
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Self-starter mentality — you don't wait to be told what to test next
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Experience at a DTC brand accelerator, holding company, or agency managing multiple accounts
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Familiarity with Shopify and e-commerce tech stacks
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Influencer or affiliate marketing experience
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Knowledge of AI tools for marketing efficiency and content ideation
Apply Now
