Social Media Coordinator at Waking Up

Description

Contract-to-Full-Time Role Summary: Social Media & Community Coordinator

Role Overview

Waking Up is seeking a Social Media & Community Coordinator (initially contract, with intent to hire full-time) to support and grow our social presence across existing and emerging platforms.

You’ll help bring our brand to life online — turning Waking Up’s ideas, teachings, and partnerships into accessible, engaging, and thoughtful moments across social media. You’ll be deeply embedded in our community: posting, responding, monitoring trends, and helping our brand show up with both depth and agility.

This is a hands-on role ideal for someone who loves social platforms, understands online culture, and can embody a mindful, intelligent tone of voice. You’ll be both executor and observer — posting, engaging, learning from the data, and sharing insights to help the team refine what we create.

Purpose of the Role

Social is where the Waking Up brand lives in public — and this role ensures we’re present, responsive, and engaging.
You’ll:

• Post and engage on behalf of the brand with empathy, precision, and consistency.
• Translate creative direction and app content into platform-native storytelling.
• Bring our community to life by fostering conversation, reflection, and curiosity.
• Support brand campaigns and partnerships by amplifying them across social.
• Keep a pulse on trends and opportunities that align with our mission and voice.

Key Responsibilities:

Platform Execution

• Publish and schedule approved content across Instagram, YouTube, TikTok, and LinkedIn using provided assets and copy guidelines.
• Ensure every post aligns with Waking Up’s tone, design, and brand guidelines.
• Monitor comments, messages, and mentions daily, engaging thoughtfully with followers and creators.
• Identify and flag community moments, trends, or relevant conversations that align with our brand values.

Social Community Engagement

• Respond to user questions and reflections in a way that deepens trust and curiosity.
• Proactively comment and engage on relevant creator and partner content to grow visibility.
• Help foster a sense of belonging and dialogue around mindfulness, wisdom, and practice.
• Support community activations (e.g., reposts, Q&As, live sessions) as directed by the creative team.

Content Support

• Assist in drafting captions, selecting clips, and preparing posts based on direction from the creative and brand teams.
• Organize and maintain our social content library and posting calendar.
• Support in sourcing and curating UGC or creator-style content to bring authenticity to our feed.

Reporting & Insights

• Track weekly engagement metrics (saves, shares, reach, follower growth) and flag what’s resonating.
• Surface community feedback, recurring themes, and opportunities for deeper connection.

Success Looks Like

• Consistent, high-quality presence across all active platforms
• Thoughtful, brand-aligned engagement with followers and creators
• Noticeable increase in meaningful interactions and positive sentiment
• Greater visibility for partnerships, content launches, and campaigns
• Clear feedback loop between community insights and creative strategy

Ideal Experience

• 3–5 years in social media coordination and community management (ideally within a purpose-driven, wellness, or educational brand)
• Deep familiarity with social platforms and trends — especially Instagram, TikTok, and YouTube Shorts
• Strong writing skills and ability to adapt tone to a mindful, intelligent brand voice
• Organized, dependable, and responsive communicator
• Curious, emotionally intelligent, and aligned with the Waking Up ethos