DIGITAL MARKETING SUPPORT SPECIALIST at Patterson Pope Inc

Description

SUMMARY:  

The Digital Marketing Support Specialist will work in various marketing initiatives in supporting strategy and execution. Position will leverage multiple marketing automation and analytic tools. 

Core Functions of the Role:

Content marketing & development:

• Assist in the development of content, creation, execution, and analysis process. 
• Collaborate with creative teams to produce engaging digital assets
• HubSpot certified in content marketing and develop the skill set for keyword research, content creation & search engine optimization. 
• WordPress certified to create, edit, and optimize all digital content.
• Keyword research, outline creation, writer communication, content editing & SEO.

Email Marketing:

• Build and run email marketing campaigns, including segmentation, automation, and A/B testing.
• Analyze performance metrics and make data-driven improvements
• Develop, analyze, and optimize nurture sequences and other email automation tactics.

SEO:

• Conduct keyword research and implement SEO best practices supporting content strategy.
• Optimize website performance, landing pages, and user experience to maximize conversions.
• Analyze website performance.
• Achieve certification in multiple SEO management tools – including BrightEdge.

Paid Ads:

• Help implement our paid ad strategy (including Google, Facebook and LinkedIn advertising) 
• Optimize paid ad campaigns for lead generation.

Organic Social Media:

• Plan and execute social media strategies to increase engagement and grow audiences.
• Analyze and optimize to expand reach, increase followers, and improve lead generation.
• Partner with sales team to help build sales enablement strategies geared towards lead generation.

Sales & Marketing Alignment:

• Work with sales team to help align marketing & sales to accelerate traffic, lead & sales generation. 
• Support the development of marketing strategies for new product or service launches
• Support communication & alignment with sales, creative, and vendor product teams to align marketing efforts with business goals.

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelors degree preferred
• Minimum of 2 years related experience preferred
• Experience using marketing automation or CRM preferred
• Strong communication skills, both verbal and written 
• Strong computer skills
• Creative problem solver
• Team-oriented
• Self-starter

Education/Experience:

Bachelor’s degree (B.A.) from four-year college or university, one to two years related experience and/or training or equivalent combination of education and experience. Degree in Marketing, Communications, or related field preferred.

Language Ability:

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

Math Ability:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability: 

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills: 

To perform this job successfully, an individual should have a familiarity with Microsoft Office products including Word, Excel, Access or similar. Experience with marketing automation software and CRM systems.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to climb or balance. The employee is occasionally required to stand; walk and stoop, kneel, or crouch. 

Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Company-paid Life and Accidental Death & Dismemberment Insurance
• Option to buy Additional Life Insurance coverage for yourself and your dependents
• Short Term Disability Insurance
• Long Term Disability Insurance
• Flexible Spending Accounts (FSA)
• Employee Assistance Program (EAP)
• 401k
• Paid Time Off
• Paid holidays
• ESOP

We are an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are a drug-free workplace. Patterson Pope is a Federal Contractor.