Senior Brand Manager, P!ckers (39566) at McCain Foods (Aust) Pty.
McCain Foods (Aust) Pty. · Melbourne, Australia · Onsite
- Senior
- Office in Melbourne
Career Opportunities: Senior Brand Manager, P!ckers (39566)
Position Title: Senior Brand Manager, P!ckers
Position Type: Regular - Full-Time
Requisition ID: 39566
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
Bring your ambition, creativity, and vision to the table as Senior Brand Manager for P!ckers—where you’ll be the driving force behind McCain’s most daring snacking brand. In this high-octane role, you’ll lead the charge on breakthrough innovation and disrupt the status quo, transforming consumer insights into game-changing strategies and unforgettable campaigns across Retail and Out of Home channels. You’ll unite passionate cross-functional teams, own the portfolio’s commercial performance, and shape the future of P!ckers with relentless energy, bold ideas, and genuine commercial savvy. If you thrive in a fast-moving environment, inspire others with your strategic leadership, and have the hunger to make things happen, this is your opportunity to ignite the snacking category and leave a lasting mark.
What you’ll be doing.
- Lead development and execution of brand and portfolio strategies for P!ckers Appetisers.
- Drive consumer-focused innovation and product development based on market insights.
- Collaborate with cross-functional teams (Marketing, Sales, R&D, Manufacturing, Finance, etc.).
- Own and optimise the portfolio’s commercial performance, including P&L accountability.
- Analyse market and consumer trends to identify growth opportunities.
- Create and deliver integrated marketing campaigns across multiple channels.
- Support sales teams with forecasting and identifying growth gaps.
- Track and report brand performance, adjusting strategies to hit business targets.
What you’ll need to be successful.
- Degree in Marketing or related field; minimum 7 years brand management experience (preferably food/beverage).
- Proven strategic thinker with strong commercial and analytical skills.
- Experience driving innovation and managing complex NPD projects.
- Effective leadership and ability to unite and inspire cross-functional teams.
- Strong communication and presentation skills; ability to influence stakeholders.
- Creative flair for developing impactful brand initiatives.
- Demonstrated growth mindset and autonomous working style.
- Capacity for quick rapport-building and coaching teams to shared goals.
About the team.
You’ll be joining a high-performing and collaborative team that prides itself on delivering results while maintaining a supportive and enjoyable work environment. We work hard, tackle challenges together, and make sure to have fun along the way
About McCain.
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.
*We've got this covered! No external agency support required and unsolicited CVs will not be considered.
#LI-AK1
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. You can understand how your personal information is being handled here.
Job Family: Marketing
Division: ANZ
Department: ANZ Marketing Prep Food and Veg
Location(s): AU - Australia : Victoria : Melbourne
Company: McCain Foods (Aust) Pty.
Position Title: Senior Brand Manager, P!ckers
Position Type: Regular - Full-Time
Requisition ID: 39566
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
Bring your ambition, creativity, and vision to the table as Senior Brand Manager for P!ckers—where you’ll be the driving force behind McCain’s most daring snacking brand. In this high-octane role, you’ll lead the charge on breakthrough innovation and disrupt the status quo, transforming consumer insights into game-changing strategies and unforgettable campaigns across Retail and Out of Home channels. You’ll unite passionate cross-functional teams, own the portfolio’s commercial performance, and shape the future of P!ckers with relentless energy, bold ideas, and genuine commercial savvy. If you thrive in a fast-moving environment, inspire others with your strategic leadership, and have the hunger to make things happen, this is your opportunity to ignite the snacking category and leave a lasting mark.
What you’ll be doing.
- Lead development and execution of brand and portfolio strategies for P!ckers Appetisers.
- Drive consumer-focused innovation and product development based on market insights.
- Collaborate with cross-functional teams (Marketing, Sales, R&D, Manufacturing, Finance, etc.).
- Own and optimise the portfolio’s commercial performance, including P&L accountability.
- Analyse market and consumer trends to identify growth opportunities.
- Create and deliver integrated marketing campaigns across multiple channels.
- Support sales teams with forecasting and identifying growth gaps.
- Track and report brand performance, adjusting strategies to hit business targets.
What you’ll need to be successful.
- Degree in Marketing or related field; minimum 7 years brand management experience (preferably food/beverage).
- Proven strategic thinker with strong commercial and analytical skills.
- Experience driving innovation and managing complex NPD projects.
- Effective leadership and ability to unite and inspire cross-functional teams.
- Strong communication and presentation skills; ability to influence stakeholders.
- Creative flair for developing impactful brand initiatives.
- Demonstrated growth mindset and autonomous working style.
- Capacity for quick rapport-building and coaching teams to shared goals.
About the team.
You’ll be joining a high-performing and collaborative team that prides itself on delivering results while maintaining a supportive and enjoyable work environment. We work hard, tackle challenges together, and make sure to have fun along the way
About McCain.
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.
*We've got this covered! No external agency support required and unsolicited CVs will not be considered.
#LI-AK1
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. You can understand how your personal information is being handled here.
Job Family: Marketing
Division: ANZ
Department: ANZ Marketing Prep Food and Veg
Location(s): AU - Australia : Victoria : Melbourne
Company: McCain Foods (Aust) Pty.
