Performance Media Strategist at Deseretmanagement

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

Performance Media Strategist

About the Role

We are seeking a Senior Media Strategist to lead innovation and excellence in paid media, primarily within Meta platforms. This role sits at the intersection of buying, strategy, and performance optimization, helping elevate Boncom’s global campaigns through agile targeting, creative alignment, and geographic coordination.

The ideal candidate has experience managing large-scale Meta campaigns and thrives on testing, optimizing, and driving measurable results. You’ll collaborate with other buyers and strategists to enhance our media sophistication, ensure compliance and coordination across missions and regions, and teach best practices that improve overall team performance.

Key Responsibilities

• Plan, execute, and optimize paid social campaigns across multiple markets and languages, ensuring efficiency and alignment with campaign goals.

• Lead innovation in audience targeting, creative testing, and data-driven optimization.

• Collaborate with other media buyers and strategists to ensure campaign compliance, geo alignment, and operational consistency.

• Develop and share testing frameworks to advance media sophistication across campaigns.

• Evaluate campaign data to improve lead quality, reduce acquisition cost, and ensure follow-up readiness.

• Partner with analytics and client teams to measure performance, communicate insights, and recommend next steps.

• Serve as a mentor and resource for media buyers, helping to refine buying practices and process standards.

• Stay up to date on evolving platform features, emerging ad formats, and algorithmic trends.

Qualifications

Required:

• 6 plus  years of digital media buying or strategy experience (agency or in-house)

• Proven expertise in Meta Ads Manager, including campaign setup, optimization, and reporting

• Strong understanding of digital performance metrics (CPL, CPA, CTR, ROAS, etc.)

• Analytical mindset with ability to interpret data and translate into action

• Excellent communication and collaboration skills

• Self-starter with strong organizational and problem-solving abilities

Nice to Have:

• Experience with multi-market campaigns, localization, and geographic coordination

• Familiarity with creative testing methodologies and audience segmentation

• Knowledge of Google Ads, YouTube, or TikTok buying

• Experience in data integration or lead management workflows (e.g., offline event tracking, CRM coordination)

• Proficiency in Tableau, Excel, or similar analytics tools

Please Apply: If you're the person we are looking for, please apply! We believe that our work, our organization, and each of us as individuals is better when our perspective and worldview is diverse, broad, and empathetic. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Boncom is an equal opportunity employer.