Marketing Assistant at Pennant

JOB SUMMARY

The Marketing Assistant is responsible for assisting with developing and maintaining client relationships leading to referrals and admissions. The Marketing Assistant is responsible for promoting a positive company image in the community with physicians, hospitals, nursing facilities, adult care homes and assisted living facilities, discharge planners and case managers to promote our home health services.

DUTIES & RESPONSIBILITIES

• Establish professional relationships with physicians, discharge planners, social workers, facilities and health care decision makers through on-going education and deployment of successful sales strategies. 
• Educate the community, referral sources, patients and families on hospice services through daily planned activities including in-services, one-on-one presentations and group meetings. 
• Work with the Community Liaison and Executive Director to develop, execute and evaluate strategic marketing plans including tactics designed to grow the patient census.
• Obtain referrals and assure timeliness of requested family/caregiver/patient education and signing of consents.
• Take initiative to develop and maintain relationships within the admissions department as well as clinical personnel to assure effective communication both internally and externally for our referral customers. 
• Within scope of position, provide personal accountability to ensure compliance to corporate and regulatory policies, business growth, professional development and integrity. 
• Work with the Community Liaison and Executive Director to plan and coordinate public education and communication efforts to increase community outreach. 
• Represent the company at various community and/or business meetings to promote company services.
• Meet or exceed budgeted admissions, census, revenue and expense goals for area of responsibility. 
• Consistently promote company values. 

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job.  The employee may be requested to perform job-related tasks other than those stated in this description.

JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)

• Two years’ experience in referral development, marketing or sales with a health care facility or medical related company preferred.
• Current relationships with health care facilities or medical professionals in the area with a proven track record of success.
• Ability to effectively communicate with people of all socioeconomic backgrounds.
• Must possess an understanding of hospice philosophy and criteria.
• Knowledge of roles of all disciplines providing hospice services.
• Understanding of HIPAA guidelines and maintaining confidentiality of patient information.
• Excellent verbal and written communication skills.
• Excellent organizational skills.
• Ability to work independently and respond well to changing priorities and conditions.
• Understanding the role and boundaries as a patient advocate.
• Self-motivation with the desire and ability to succeed.
• Must have and maintain transportation to be used for work with current registration, valid and current auto insurance and valid and current driver’s license.
• Proficiency in computer applications to include MS Word, Excel and Outlook.
• Knowledge of community resources.