Digital Marketing Manager at Bennett Thrasher

At Bennett Thrasher, we offer the expertise and opportunities of a large accounting firm, while providing a commitment to culture and a family-like work atmosphere. By joining our firm, you’ll have immediate opportunities to collaborate on meaningful work with clients in a variety of industries and work together with other associates across practices. You’ll not only be able to dive into challenging projects with a diverse set of clients, but you’ll also have opportunities to participate in firm activities that reflect your individual passions, from our Business Resource Groups to the BT Foundation.

Bennett Thrasher "BT" is seeking a dynamic Digital Marketing Manager to join our team and elevate our digital marketing efforts. As a Digital Marketing Manager, you'll be at the forefront of our marketing initiatives, driven not only by expertise but by a proven ability to overcome challenges and a track record of eagerly anticipating the chance to create something extraordinary. This role is where that is going to happen. We are looking for a "strategic doer" with a love for marketing who has experience creating engaging content and managing digital platforms that generate leads and conversions.

Responsibilities:  

• Collaborate with multiple teams to manage corporate Web properties and digital campaigns to support demand generation
• Take ownership of all relevant website metrics, such as conversion rate, bounce rate,  and more
• Lead content creation, creating persuasive and engaging copy
• HubSpot experience is a plus
• Utilize marketing automation technology such as list building, e-mail marketing, and landing page testing etc.
• Leverage strong experience in optimizing digital marketing campaigns, websites, email marketing, social media marketing, and paid search
• Build out content and help implement SEO optimization strategies to improve website visibility and organic traffic (a plus).
• Perform data measurement, analysis, and reporting, and present findings and recommendations 
• Develop a holistic view of the customer journey and utilize data and insights to inform the development of a website experience that engages and converts
• Assist in developing video content for social channels and website
• Collaborate with marketing team to ensure successful execution of marketing campaigns

 Qualifications:

• 5+ years in a B2B digital marketing role
• Excellent verbal and written communication skills
• Possesses a strategic mindset and sound judgment
• Ability to build trust and influence others
• Ability to manage and prioritize multiple projects and deadlines
• Proficient with spreadsheets and A/B testing
• Must have leadership, communication, liaison, analytical, forecasting, marketing, personnel management, and administrative skills

Bennett Thrasher is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.