Sr. Sports Business Manager at Lenovo

Lenovo is seeking a Business Development Manager – Sports Partnerships to lead strategic sales and partnership initiatives in the global sports industry. This role focuses on identifying new opportunities, managing complex deals, and building long-term relationships with sports organizations, while collaborating internally to deliver innovative, tech-driven solutions.Responsibilities:Conduct market research to identify new business opportunities and emerging trends in the sports sector.Build and maintain a pipeline of qualified leads through outreach, networking, and events.Analyze competitive landscape to inform pricing and sales strategies.Lead the full sales cycle from prospecting to contract execution.Create customized, data-driven partnership proposals aligned with Lenovo’s portfolio and client needs.Develop strong relationships with decision-makers at sports properties, agencies, and stadium developers.Collaborate with internal teams to ensure smooth project handover and proposal delivery.Track pipeline progress and performance using CRM tools; report regularly on sales metrics and market insights.Requirements:Bachelor’s or Master’s degree in Business, Engineering, Computer Science, Sports Management, or related field.5+ years of experience in business development and complex tech partnerships, preferably in the sports industry.Proven success in deals involving digital transformation, sports analytics, AI, IoT, or smart venue technologies.Strong network in sports, media, or brand marketing is a plus.Proficiency in CRM systems and Microsoft Office tools.Strategic mindset with a proactive approach to identifying opportunities.Excellent communication, negotiation, and relationship-building skills.Passion for sports and deep understanding of the sports business ecosystem.What We can offer You:An international team with a high focus on Gender Diversity.​Employee Assistance Program, e.g., for psychological, legal & financial consultancy​You are joining a company that prioritizes sustainable solutions like CO2 Offset, Asset Recovery Services, and the Lenovo Certified Refurbished portfolio.​Access to training for personal development. -Internal E-learning Development Platform Available for Employees ​Mentorship program...and many more! Apply Now