Sr. Associate Marketing Manager - Plymouth, MN at Polaris
Polaris · Plymouth, United States Of America · Hybrid
- Professional
- Office in Plymouth
Job Description
At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.
JOB SUMMARY
The Sr. Associate Marketing Manager, Parts and Lubricants, leads the development of marketing plans that meet the Category and PG&A division goals and objectives. Responsible for managing multi-channel marketing communications to strengthen brand and drive growth through consumer & dealer awareness; providing cross-category project leadership to develop communications and promotions based on consumer needs, motivators and behaviors; and working collaboratively with the PG&A e-commerce, product, sales and Brand marketing teams.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Planning
Develop integrated product marketing launch and go-to-market plans that include positioning, naming and message development
Develop and manage multi-channel content strategy including photography, copy, animations, and video
Ensure consistent adherence to brand guidelines for all marketing materials
Marketing Asset Development & Execution – Market Research, Events, Campaigns & Tools
Develop multi-channel purchase funnel marketing campaigns by working in conjunction with agencies
Drive effective and compelling marketing elements, including print collateral, social, email, in-store POP, digital media, advertising, public relations, training, & presentations
Develop project scopes & objectives, involving all relevant stakeholders, ensuring technical feasibility, and that all projects are delivered on-time, within scope and within budget
Work with cross-departmental team to develop & maintain the master content and traffic calendars
Responsible for all phases of consumer catalogs including creative, layout/pagination, studio and location photography, production, inventory and field distribution
Develop e-commerce marketing plan and partner with e-commerce teams on execution for brand e-commerce/store front
Lead planning and execution of events including dealer shows and consumer events
Create collateral for retail events and promotions communicated via email and direct mail, social and email, dealer advertisements, and in-store POP
Build 1:1 relationship with consumers and build brand affinity through customer retention efforts
Drive consumer insights generation and analysis via focus groups, surveys and other measurement
Track and analyze competitive marketing efforts to optimize communication methods, mediums, and technologies to engage with various audiences
Keep current with emerging digital marketing channels (i.e. social, mobile, email, search)
Track, analyze and report on all campaign metrics
Leadership
Work with cross-functional teams to deliver PG&A objectives
Manage agency interaction, schedules, budgets and production of materials
Job Category
Minimum Education Required
City*
Additional Qualifications/Responsibilities
Bachelor degree in business, marketing or related
5+ years marketing or related experience
Proven leadership
Strong project management skills
Excellent written and verbal communication skills
Ability to lead in a fast-paced environment, managing tasks on time and within budget
Team leader who can work well across, and up and down the organization
Ability to operate autonomously on location (video shoots, shows, consumer events, etc.)
Strong computer skills (Microsoft Office)
WORKING CONDITIONS
Standard office environment; hybrid (Minneapolis office)
Some travel required
The starting pay range for Minnesota is $83,000 to $109,000 per year. Individual salaries and positioning within the range are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills, and geography. While individual pay could fall anywhere in the range based on these factors, it is not common to start at the high end or top of the range.
